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The customer journey doesn't stop at acquisition.

Base empowers a continuous journey of understanding, engaging, growth activation, and retention.
Learn how we're helping teams activate their customer data and influence revenue.

01

Lifecycle Data & Engagement

Your customer lifecycle and expansion goals require a platform that can execute your vision

02

Reference Automation

AI-powered references: Automatically surface potential references, manage different reference requests workflows, match, and more.

03

Advocacy Marketing

Building and scaling your advocacy program is easy when you can manage campaigns, rewards, track, and report - all within one AI platform.

04

Community Management

A central AI-powered hub for discussions, feedback, knowledge sharing, and more for customers, partners, influencers, etc.

05

Feedback & Social Proof

Make AI work for you: create content, identify customer sentiment and intent, build battle cards, and more.

06

CustomerBot AI search

Get targeted customer stories and reference matches for any deal in your pipeline, instantly.

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The Base Differentiator

All-in-one AI platform for customer-led growth

Start with what you want

Whether it's upsell & expansion, reference management, advocacy, community, or lifecycle marketing, Base can be your source of truth for customer data and AI-powered engagement.

When you're ready to level up and scale customer engagement, we'll help you get there.

Start with what you want (5)

Your customer data is gold.
Utilizing it is golden.

Consolidate ALL customer engagement data

  • Create a unique customer view based on real-time engagement data
  • Unlock searchability for your organization
  • Leverage data for segmentation
  • Understand cross-journey engagement
  • Revenue influence/attribution 
Base Data Platform (4)

Results-oriented.

Prove ROI while making your customers shine

Measure and share your impact on business outcomes. 
Example outcomes: 
  • 22% improved win rate
  • 60% ASK conversion rate
  • 45% Referral win rate
  • 3 years' worth of review in 3 months
Revenue impact - Reports Only (6) 1

Grow your throughput & outcomes with AI

AI that scales operations so you can focus on your customers. 

  • AI modules that save you a ton of admin time
  • AI Agents that execute with/for you 
  • AI insights for better decisions
Learn more
Base AI

Secure and reliable

We built our platform with disaster recovery and business continuity in mind.

Learn more
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Here’s how Base can help your team

Discover Customer Marketing at every stage of the journey; it's more than just engagement. Our platform not only identifies risks and opportunities but ensures you act on them, creating maximum value for both your customers and your company.

CMOs & Marketing Leaders

Transform engagement into revenue & growth
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Customer Marketing Managers

Scale, expand & measure your impact
Learn More

Customer Advocacy Managers

Be the roaring champ' of champions
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Customer Reference Managers

Align and streamline for WoM with clout
Learn More

Product Marketing Managers

Gain ungated access to actionable feedback
Learn More

Create your single source of truth

With more than 300 connectors and integrations, we make it easy to connect and sync data between 
Base and other platforms such as CS, Snowflake, BI, events, social networks, and more.

 

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See Base in action.