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The customer journey doesn't stop at acquisition.

Base empowers a continuous journey of understanding, engaging, growth activation, and retention.
Learn how we're helping teams activate their customer data and influence revenue.

reference request

We can help you:

  • Identify reference customers
  • Track reference preferences (cadence, communication, etc.)
  • Manage reference requests from different teams and build different workflows where needed
  • Manage referenceable content
  • Measure reference program ROI

 

advocacyBuilding and scaling your advocacy program is easy when you can: 

  • Manage your campaigns in one place
  • Reward your champions throughout their journey
  • Create challenges for different audiences
  • Track advocate activities and engagement scores
  • Report on promising advocacy acts and their impact on revenue

community-1Foster community with:

  • A central location for discussions, product feedback, knowledge sharing, and more
  • Different community access levels per audience type (customers, prospects, partners, peers, etc.)
  • The ability to combine advocacy programs, lifecycle marketing programs, and more in one platform
  • A space where anyone can ask for help

Upsell_Crosssell_ExpansionYour customer lifecycle and expansion goals require a platform that can execute your vision:

  • Build an audience list with demographic, firmographic, and behavioral data
  • Create upsell, cross-sell, retention campaigns in one place
  • Report on campaign performance and ROI
social proof

Make AI work for you:

  • Save time on creating content from customer call data
  • Gain real visibility on customer sentiment & intent
  • Build competitive battle cards and playbooks 
  • Generate case studies, quotes, reviews that are ready for customer approval in a few clicks

 

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The Base Differentiator

All-in-one platform for customer-led growth

Start with what you want

Whether it's references management, advocacy, community, or lifecycle marketing - Base can be your source of truth for customer data and engagement. When you're ready to scale, we'll help you get there too.

Start with what you want (4)

Your customer data is gold.
Utilizing it is golden.

Consolidate ALL customer engagement data

  • Create a unique customer view based on real-time engagement data
  • Unlock searchability for your organization
  • Leverage data for segmentation
  • Understand cross-journey engagement
  • Revenue influence/attribution 
Base Data Platform (4)

Results oriented.

Prove ROI while making your customers shine

  • 60% ASK conversion rate
  • 45% Referral win rate
  • 3 years worth of review in 4 months
  • Measure your impact in to business outcomes
Revenue impact - Reports Only (6) 1

Grow your throughput & outcomes with AI

AI that scales operations so you can focus on your customers. 

  • AI modules that save you a lot of time
  • AI Agents that execute with you
  • AI insights for better decisions
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Base AI

Secure and reliable

We built our platform with disaster recovery and business continuity in mind.

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Here’s how Base can help your team

Discover Customer Marketing at every stage of the journey; it's more than just engagement. Our platform not only identifies risks and opportunities but ensures you act on them, creating maximum value for both your customers and your company.

CMOs & Marketing Leaders

Transform engagement into revenue & growth
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Customer Marketing Managers

Scale, expand & measure your impact
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Customer Advocacy Managers

Be the roaring champ' of champions
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Customer Reference Managers

Align and streamline for WoM with clout
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Product Marketing Managers

Gain ungated access to actionable feedback
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Create your single source of truth

With more than 300 connectors and integrations, we make it easy to connect and sync data between 
Base and other platforms such as CS, Snowflake, BI, events, social networks, and more.

 

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See Base in action.