Engagement That Impacts Revenue Does Yours?

Take your customers - and your teams - on a new journey that leads to higher retention, lifetime value, and advocacy


Use our Customer Marketing platform to build long-lasting relationships with everyone in your customer base

Every customer has the potential to become your greatest marketer

Tap into Base to unlock that potential

Understand each customer’s experience and journey
Increase upsell, cross-sell, and retention
Get measurable results, with attribution for each campaign

Base tracks and analyzes your customer lifecycles and activities across all touch points

Cross-channel Asks
Easily create campaigns and customize ASKs
Identify feasible brand advocates and design partners
Create Referral, Review and Reference programs that deliver
Reach out to the right customer within the right context
Automate and gamify personalized communications and rewards
All of the above, at scale!

Prove ROI While Making Your Customers Shine

When you focus on delivering value, you set a powerful chain of events into motion - across the business. With Base, you can see it in the numbers


ASK conversions


Referral win rate


Worth of reviews in 4 months

We connect with the stack you use

Here’s how Base will help you grow

Customer Marketing opportunities are everywhere in the journey, and their value goes far beyond sparking engagement. Our platform ensures you identify risks and opportunities - and act on them - in a manner that provides the most value to your customers - and your company.

CMOs & Marketing Leaders

Transform engagement into revenue & growth

Customer Marketing Managers

Scale, expand & measure your impact

Customer Advocacy Managers

Be the roaring champ' of champions

Customer Reference Managers

Align and streamline for WoM with clout

Product Marketing Managers

Gain ungated access to actionable feedback
Luis Gonzalez-3-11
“From a customer marketing perspective, Base is the first of its kind in helping customer marketing & advocacy practitioners bundle reference management, advocacy management, & marketing as well as customer marketing.”

Luis Gonzalez, Manager, Global Customer Advocacy at Alteryx

Ready to see Base in action?