
Elevate Your Customer Marketing with Base
Discover the true potential of customer marketing beyond the basics of reviews and community management that Influitive offers. Base offers an AI-powered, all-in-one platform that transforms how you engage with your customers.
Our focus? ROI. With Base, it's all about the numbers—every reference, review, referral, and piece of voice-of-customer (VoC) content is backed by solid data, providing you with actionable insights to drive your strategy forward.
This year alone, numerous businesses have made the switch to Base, choosing to empower their customer marketing efforts with a platform that not only promises results but delivers them.
Start making your customer marketing count with Base.
6 Reasons Why Teams Choose Base over Influitive
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All-in-One platform
Start with the solution(s) you need most, and rest assured as your customer marketing needs grow, Base is here for you. Whether it’s community management, advocacy, reference management, customer engagement, adoption, retention marketing, upsell expansion, or any combination of the above, Base is the only solution that can deliver it all.

Single source of truth
Base keeps your teams aligned on customer engagement across all platforms. Our advanced analytics, journey tracking and real-time engagement tools deliver a 360-degree view of customer engagement and behavior, offering actionable insights and enabling multiple departments to collaborate easily and proactively to deliver an exceptional experience throughout the user journey.

Measure your program’s value
Create program goals and track KPIs in one platform. Measure your program’s impact while fueling a steady stream of references, reviews, referrals and voice-of-customer content to drive growth. Track real-time revenue influence with live pipeline data to easily show the value of your program.

Trust and Security
Your strategic and highly sensitive customer data must be protected today, and tomorrow. Base is the industry's most secure customer marketing platform, backed by independently validated SOC 2 compliance, penetration tests, and more. With over 200+ integrations, we excel at bringing data together safely, securely, and with full transparency.

Customer Support
Named Best Support by G2 five years in a row, Base knows the importance of delivering remarkable support through its customer service and success teams. Base also invests heavily in AI to understand sentiment as well as ensure that issues are well-understood and quickly addressed.

Voice of the customer amplification
Easily generate, manage, and track user-generated content—videos, reviews, case studies, quotes, and images—through the Base platform. Advanced AI reveals customer sentiment, suggests compelling quotes, and helps sales find the ideal reference match to support their opportunity.
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What Customer Marketing Leaders Are Saying About Base
"The Base platform allows users to effectively scale their customer advocacy programs. It would be almost impossible to run an advocacy program without a platform such as Base, especially for companies that have a large number of individual users."
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Jonathan Goldberg
Director of Customer Success Marketing & Analyst Relations - Similarweb
"Base has empowered the programmatic reach on a global scale. One clear example is the 3x improvement in driving 3rd party reviews to Gartner peer insights, G2 and TrustRadius. We achieved that in less than a quarter - whereas it took almost triple the time to get similar results without Base.
That's one program example. Multiply it on all our customer programs / campaigns and understand how pivotal Base is to our success."
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Luis Gonzalez
Head of Global Customer Advocacy & Community Marketing - Alteryx
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Made by Customer Marketers for Customer Marketers
What else is special about Base?
Privacy, Security and Compliance Teams Love us!
Base is the most secure customer marketing platform in the industry and uses SOC 2 compliance. We are a cloud-based company entrusted with some of our customers’ most valuable data we are incredibly focused on keeping you and your data safe. Learn more on our website.
We're committed to helping you grow, and grow, and grow...
As a Customer-Led Growth company, we also place heavy emphasis on supporting the growth and success of our own customers, through community-led education, events and programs that we know can help. Our Customer-led Growth Campus, live events, and on-line webinars are just some examples of our strong belief in learning and knowledge.
Customer-led integrations are our jam
Our platform is integrated with leading CRM solutions, such as Salesforce, Oracle and others, so that Sales are empowered with independent access to Referrals, References, Upsell and Cross-Sell and their impact is tracked from A-Z.