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It's time.
You deserve more
Discover the true potential of customer marketing and advocacy beyond the basics of Advocacy Hub and the limited service that Influitive offers!
Base delivers an AI-powered, all-in-one platform that transforms how you engage with your customers and your own company.
We're focused on the success of your team and CLG programs. Base provides a better experience for your customers, advocates, and partners, combined with better collaboration for you and your sellers, marketing team, CS, and Product.
We scale your programs with AI and automation. We track and report revenue influence so that every reference, review, referral, UGC, and upsell is linked to revenue, visualizing program contribution. And AI helps save time and increase engagement with activity and content creation, auto-tagging, insights, and much more.
Influitive customers are making the switch to Base, and here’s why.
6 Reasons Why Teams Choose Base over Influitive
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All-in-One platform
Start with the solution(s) you need most, and rest assured as your customer marketing needs grow, Base is here for you. Whether it’s advocacy programs, reference management, community, CABs, executive engagement, or lifecycle marketing, e.g., adoption journeys, retention marketing, upsell, or any combination of the above, Base is the only solution platform that delivers it all.

Know your program’s true value
Counting Acts of Advocacy and engagement rates isn't enough for program ROI. Measure your revenue impact at the individual, customer, and program levels. Base integration with CRM lets you track real-time revenue influence with live sales pipeline data to easily show the value of your programs.

Security and uptime
Your highly sensitive customer data must be protected today and tomorrow. Base is the industry's most secure platform with our independently validated SOC 2 Type 2 and ISO certification, independent penetration tests, in-house CISO, and more. Base.ai's enterprise-grade platform provides high reliability with over 99.9% uptime, and an integration hub for 400+ connectors, to bring customer data together safely and securely.

Ease of migration
Base has a proven migration track record, with tens of (full) migrations completed in 2-3 weeks. We provide a detailed Influitive migration guide, launch playbooks, a dedicated onboarding manager with migration experience, and migration services as part of onboarding. Our CSMs take on customers post-onboarding and provide guidance in ongoing team meetings.

Customer support
Named Best Support by G2 three years in a row, Base knows the importance of delivering remarkable support through its customer service and success teams. Talk with live support and customer success teams and get expert advice when you need it. We also provide many resources, a customer community, roadmap sessions, an online support portal, chat, and a knowledgebase.

Superior AI
Base AI helps CMA practitioners to save time and scale outcomes. From recommending advocates, through auto tagging, content repurposing, identifying insights, and even helping sales quickly find that needle-in-a-haystack reference they urgently need. AI can source advocacy and content from customer calls, allow chatbot search for internal teams, score customer engagement and much more.
Trusted By Leading Companies








What Customer Marketing Leaders Are Saying About Base
"We made the move to Base without missing a beat. Customers found the experience consistent, and we gained the tools to drive even greater impact."

Tiffany Hancher
Global Customer Experience Manager, Broadcom
Melanie Hitchcock
Customer Advocacy & EngagementProgram Manager, Cornerstone OnDemand
Laurence Cadieux
Communications Team Leader, Devolutions
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Made by Customer Marketers for Customer Marketers
What else is special about Base?
Privacy, Security and Compliance Teams Love us!
Base is the most secure customer marketing platform in the industry and uses SOC 2 compliance. We are a cloud-based company entrusted with some of our customers’ most valuable data we are incredibly focused on keeping you and your data safe. Learn more on our website.
We're committed to helping you grow, and grow, and grow...
As a Customer-Led Growth company, we also place heavy emphasis on supporting the growth and success of our own customers, through community-led education, events and programs that we know can help. Our Customer-led Growth Campus, live events, and on-line webinars are just some examples of our strong belief in learning and knowledge.
Customer-led integrations are our jam
Our platform is integrated with leading CRM solutions, such as Salesforce, Oracle and others, so that Sales are empowered with independent access to Referrals, References, Upsell and Cross-Sell and their impact is tracked from A-Z.
Hear from the community

Webinar
Customer Marketing Industry: Disruption & Evolution
Deep diving into the heart of the customer marketing industry, shedding light on its current state, ...
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Webinar
Switching Isn't Scary: Base Product Demo and Influitive Migration Tricks & Treats
Thinking about switching from Influitive but not sure where to start? Don’t worry, we’ve got you cov...
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Webinar
The State of Community & Advocacy: A Roadmap for Success
Hear from our panel of ex-Influitive users, Stef Porter, Tiffany Hancher, Amy Friedman, and Gal Bira...
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