Home » B2B Marketing B2B Marketing Getting Buy-in... to Buy. Why Launching The TOP100 Influencers & Strategists in CMA for the Second Time Means More Today Than Ever Before Gaining Executive Buy-In & Trust with Strategic Measurement The 5-Step Playbook for Creating Customer Awards Programs That Rival The Oscars Customer-led Growth - The New B2B Framework for Sustainable Growth and Advocacy The Seven Habits of a Highly Effective Customer Marketer (part two) The Seven Habits of a Highly Effective Customer Marketer (part one) Hiring a Customer Marketing Manager? Look for These Backgrounds Crowdvocate Raises $15M in Funding and Announces Rebrand Turn your B2B community of product users into advocates in 4 easy steps