Home » Customer Marketing » Advocacy Advocacy Getting Buy-in... to Buy. Why Launching The TOP100 Influencers & Strategists in CMA for the Second Time Means More Today Than Ever Before Gaining Executive Buy-In & Trust with Strategic Measurement The 5-Step Playbook for Creating Customer Awards Programs That Rival The Oscars Customer-led Growth - The New B2B Framework for Sustainable Growth and Advocacy The Seven Habits of a Highly Effective Customer Marketer (part two) A Ground-Up Approach to Customer Marketing Strategy & Program The Top Customer Marketing Conferences in 2022 7 Tips for Running Advocacy on a Small Team How Customer-led Growth is fueling Community-led Growth