Diversify Your Customer Content Engine

Static case studies and testimonials have long been a staple for sales and marketing—but they’re not enough anymore. Traditional content often lacks the agility and authenticity that today’s buyers crave, quickly becoming outdated or falling short in engagement. To truly resonate, organizations need a fresh approach with dynamic, repurposable content that feels authentic, versatile, and impactful.

Join us as we explore how to build a diversified customer content engine that powers sales, customer success, and marketing teams, enhancing your brand’s story and driving new and retained revenue.

In this webinar, you’ll discover how to:

• Transform traditional references into dynamic calls and video clips
• Leverage social media activations for high-impact customer storytelling
• Use events as a strategic channel for genuine, memorable engagement
• Unlock more ways to produce authentic, engaging content to support your business goals

Speakers:

Hayler Handler, Senior Manager, Customer Marketing, Greenhouse Software

Jen Salazar, Head of Customer Marketing & Advocacy, AuditBoard

Aly McGue, Senior Customer Marketing Manager, Databricks

Gal Biran, CEO & Co-Founder, Base

Date: November 21st, 2024
Time: 9:00 am PT / 12:00 pm ET / 4:00 pm GMT
Duration: 60 mins