Building CMA Teams: How to Drive Retention and Growth Through Customer Engagement
2024 is around the corner, and a stellar customer marketing advocacy team is needed more than ever to scale and retain. Join us for an exclusive webinar as we outline how to design the CMA dream team and discover transformative strategies that drive unparalleled customer engagement, leading to…
Referral Program: How to Drive Revenue Growth
We all know that when a satisfied customer recommends your product or service, it carries much more weight than any ad you can run, because referrals leverage trust, the currency of any strong business relationship. When you think about referrals, think about it as marketing without frills, just the…
How to Leverage AI to Scale Your Customer Marketing Efforts
Interested in learning how to leverage the latest AI tools to help you solve complex strategies to bridge customer advocacy and community growth? AI has made a significant impact in the industry, and we understand the frustration of navigating through the intricacies of cultivating a vibrant customer community that…
Creating a B2B Customer Reference Program That Boosts Deal Efficiency, and Delivers Measurable Revenue Impact
Referencing For Impact: Creating a B2B Customer Reference Program That Boosts Deal Efficiency, and Has Measurable Revenue Impact As a Customer Marketer or Reference Program Manager, you know that customer references are a powerful tool to help your sales team close more deals and increase customer lifetime value. But…
Practitioner Webinar with Heather Pritchett and the OutSystems Team
Register to watch the industry’s first team-led webinar with the OutSystems Customer Voice team. As you scale, one of the things Customer Marketing practitioners are learning to optimize is how they work together as a team. Gal Biran, Base Cofounder & CEO hosted OutSystem’s Director of Customer…
Customer Strategies in Growth Companies
In this webinar, we cover the customer strategy in growth companies, the role of CCO, customer advocacy and more: Alex Hesterberg, Chief Customer Officer at Delphix, and Gal Biran, CEO & Cofounder at Crowdvocate discuss hot topics in customer strategies, pandemic response and future planning, the importance of a CCO and more. Alex has decades…
2021 Planning - Build Advocacy Programs & Get Executive Buy In
As 2021 approaches, it is time to start planning for the upcoming year. Some common struggles among customer marketers are getting executive buy-in and participation, scaling programs, and proving value and running several programs in a small team. We asked the experts how they are planning for 2021 to ensure their …
Advocacy for Women in the Workplace: Address Change, Advance Your Career
Today – and everyday – we advocate for the women in Customer Marketing! At Crowdvocate, our number 1 value is to elevate others. This International Women’s Day (IWD), we’re stepping back from our everyday rush to focus on elevating the women among us. Join us for an enlightening fireside-style talk with Nancy…
Hubspot’s Winning Collaboration Between Customer Marketing and Customer Success
In this webinar, we’ll learn HubSpot’s unique strategy for Customer Success and their Customer First approach, embodied in programs run by CS and Customer Marketing. Check out our webinar with Jonathan Corbin, VP of Customer Success and Global Strategy and Laurie Aquilante Faiola, Director of Customer Marketing at Hubspot, while…
Webinar: Customer Engagement & Advocacy for a Virtual World
In this webinar, we cover B2B companies redesigning their customer engagement to be more digital and virtual. Our speakers: Kalina Bryant, Director of Customer Marketing at Signifyd – How to transition from in-person customer events to virtual. Hannah Swanson, Community & Customer Marketing Manager at Splash – Best practices for virtual user groups. Gal…