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Designing B2B Customer Marketing Programs that Support Upsell and Expansion
Designing B2B Customer Marketing Programs that Support Upsell and Expansion In today’s competitive landscape, driving upsell and expansion opportunities with existing customers is critical for growth and sustainability. B2B companies need to focus on building strong customer relationships and delivering value beyond the initial sale to retain customers and grow…
Creating a B2B Customer Reference Program That Boosts Deal Efficiency, and Delivers Measurable Revenue Impact
Referencing For Impact: Creating a B2B Customer Reference Program That Boosts Deal Efficiency, and Has Measurable Revenue Impact As a Customer Marketer or Reference Program Manager, you know that customer references are a powerful tool to help your sales team close more deals and increase customer lifetime value. But…
You Are The Champion: Using Your Customer Marketing Superpowers to Unlock a Super Career Path
The skills you develop as a Customer Marketer can – and should – be put to work to unlock your own professional growth. Despite current market conditions, there are still opportunities out there and others will emerge as we move forward. How do you ensure you are top-of-mind when…
The Job is Yours: Gearing Up to Find Your Next Position in Customer Marketing
Work, the workplace, and the workforce have changed, and now is the perfect time to refresh your knowledge of the job market and “the search”. Whether you’re just gearing up for your next position or have been searching for a while, this webinar is aimed at helping you make a…
Making the Case for Customer Marketing in 2023
Register to watch In this webinar, Base CEO & Co-founder, Gal Biran, hosted David Coates, Director of Customer Marketing at Forter, and Luis Gonzalez, Senior Manager of Global Customer Advocacy at Alteryx to share the impact metrics being referenced by industry leaders, and dove into those helping to…
Practitioner Webinar with Heather Pritchett and the OutSystems Team
Register to watch the industry’s first team-led webinar with the OutSystems Customer Voice team. As you scale, one of the things Customer Marketing practitioners are learning to optimize is how they work together as a team. Gal Biran, Base Cofounder & CEO hosted OutSystem’s Director of Customer…
Customer Strategies in Growth Companies
In this webinar, we cover the customer strategy in growth companies, the role of CCO, customer advocacy and more: Alex Hesterberg, Chief Customer Officer at Delphix, and Gal Biran, CEO & Cofounder at Crowdvocate discuss hot topics in customer strategies, pandemic response and future planning, the importance of a CCO and more. Alex has decades…
2021 Planning - Build Advocacy Programs & Get Executive Buy In
As 2021 approaches, it is time to start planning for the upcoming year. Some common struggles among customer marketers are getting executive buy-in and participation, scaling programs, and proving value and running several programs in a small team. We asked the experts how they are planning for 2021 to ensure their …
Advocacy for Women in the Workplace: Address Change, Advance Your Career
Today – and everyday – we advocate for the women in Customer Marketing! At Crowdvocate, our number 1 value is to elevate others. This International Women’s Day (IWD), we’re stepping back from our everyday rush to focus on elevating the women among us. Join us for an enlightening fireside-style talk with Nancy…