Image for Customer Strategies in Growth Companies

Customer Strategies in Growth Companies

In this webinar, we cover the customer strategy in growth companies, the role of CCO, customer advocacy and more: Alex Hesterberg, Chief Customer Officer at Delphix, and Gal Biran, CEO & Cofounder at Crowdvocate discuss hot topics in customer strategies, pandemic response and future planning, the importance of a CCO and more. Alex has decades…
Image for 2021 Planning – Build Advocacy Programs & Get Executive Buy In 

2021 Planning - Build Advocacy Programs & Get Executive Buy In 

As 2021 approaches, it is time to start planning for the upcoming year. Some common struggles among customer marketers are getting executive buy-in and participation, scaling programs, and proving value and running several programs in a small team. We asked the experts how they are planning for 2021 to ensure their …
Image for Advocacy for Women in the Workplace: Address Change, Advance Your Career

Advocacy for Women in the Workplace: Address Change, Advance Your Career

Today – and everyday – we advocate for the women in Customer Marketing! At Crowdvocate, our number 1 value is to elevate others. This International Women’s Day (IWD), we’re stepping back from our everyday rush to focus on elevating the women among us.  Join us for an enlightening fireside-style talk with Nancy…
Image for Hubspot’s Winning Collaboration Between Customer Marketing and Customer Success

Hubspot’s Winning Collaboration Between Customer Marketing and Customer Success

In this webinar, we’ll learn HubSpot’s unique strategy for Customer Success and their Customer First approach, embodied in programs run by CS and Customer Marketing. Check out our webinar with Jonathan Corbin, VP of Customer Success and Global Strategy and Laurie Aquilante Faiola, Director of Customer Marketing at Hubspot, while…
Image for Webinar: Customer Engagement & Advocacy for a Virtual World

Webinar: Customer Engagement & Advocacy for a Virtual World

In this webinar, we cover B2B companies redesigning their customer engagement to be more digital and virtual.  Our speakers: Kalina Bryant, Director of Customer Marketing at Signifyd – How to transition from in-person customer events to virtual. Hannah Swanson, Community & Customer Marketing Manager at Splash – Best practices for virtual user groups. Gal…
Image for Winning with Collaboration Between Customer Marketing, CX and CS

Winning with Collaboration Between Customer Marketing, CX and CS

Watch the webinar replay with Definitive Healthcare’s Allastair Meffen, Associate VP of Client Experience, Allison Snow, VP of Go-To-Customer Marketing, and Gal Biran, Co-Founder and CEO of Base, a customer engagement marketing company. Watch now to learn: Customers current and future challenges drive innovationDelighted customers were once delighted prospects.A company has a lot…
Image for Webinar: How to create genuine advocacy for B2B companies

Webinar: How to create genuine advocacy for B2B companies

In this webinar you’ll learn how companies can cultivate brand advocacy, and actions for B2B companies identify and cultivate advocates. We are joined by David Meerman Scott, Business Growth Speaker, Marketing strategist and Author. The webinar is based on David’s new book – Fanocracy: Turning Fans into Customers and Customers into Fans.
Image for Customer Engagement Marketing: How Marketing Helps Drive Customer Renewals and Expansion

Customer Engagement Marketing: How Marketing Helps Drive Customer Renewals and Expansion

Watch this webinar with Tim Riesterer, Chief Strategy Officer at Corporate Visions, and Gal Biran, Co-Founder and CEO of Crowdvocate, a customer engagement marketing company, hosted by Irwin Hipsman, Customer Success Manager at Nexthink. Watch now to learn: Specialized Responsibilities – Five elements of a Customer Engagement Marketing function and how they contribute to…
Image for The Role of B2B Communities in Customer Engagement & Advocacy

The Role of B2B Communities in Customer Engagement & Advocacy

In this informative webinar we discuss The Role of B2B Communities in Customer Engagement and Advocacy. B2B Communities are not only an integral part of creating value for your customers but are also a goldmine for advocacy and engagement. Make sure you tune in to hear more about why you should hop in on…
Image for The 5 Step Playbook for Creating Customer Awards Programs That Rival The Oscars by Kevin Lau

The 5 Step Playbook for Creating Customer Awards Programs That Rival The Oscars by Kevin Lau

A pioneer of Customer Marketing and Advocacy, Kevin Lau spoke at our recent industry event the Obsession Summit in San Francisco Here’s what we learned from him during his session titled: The 5-Step Playbook for Creating Customer Awards Programs that Rival the Oscars: Use this playbook to devise a planTry…