Upcoming Events
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Static case studies and testimonials have long been a staple for sales and marketing—but they’re not enough anymore. Traditional content often lacks the agility and authenticity that today’s buyers crave, quickly becoming outdated or falling short in engagement. To truly resonate, organizations need a fresh approach with dynamic, repurposable content that feels authentic, versatile, and impactful.
On-demand Webinars
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Customer Marketing Industry: Disruption & Evolution
In today's rapidly evolving business environment, understanding the dynamics of customer marketing has never been more critical. Join us for an exclusive webinar that dives deep into the heart of the customer marketing industry, shedding light on its current state, emerging trends, where it's headed, and the significant impact of Influitive's recent acquisition.
Join us for an engaging product demo webinar as we showcase the latest in Base—the leading customer marketing platform! This live product deep dive offers an exclusive tour of the Base platform, new features that can offer you a competitive edge, and a live view of an active customer/program using Base.
Customer Marketers in 2024: A Playbook For Success
Are you ready to revolutionize your customer marketing strategies and drive unprecedented growth and results in 2024? Don’t miss out on our exclusive workshop, where industry experts will equip you with the tools and knowledge to supercharge your upcoming marketing efforts. In this session, our speakers will…
Building CMA Teams: How to Drive Retention and Growth Through Customer Engagement
2024 is around the corner, and a stellar customer marketing advocacy team is needed more than ever to scale and retain. Join us for an exclusive webinar as we outline how to design the CMA dream team and discover transformative strategies that drive unparalleled customer engagement, leading to…
Referral Program: How to Drive Revenue Growth
We all know that when a satisfied customer recommends your product or service, it carries much more weight than any ad you can run, because referrals leverage trust, the currency of any strong business relationship. When you think about referrals, think about it as marketing without frills, just the…
How to Leverage AI to Scale Your Customer Marketing Efforts
Interested in learning how to leverage the latest AI tools to help you solve complex strategies to bridge customer advocacy and community growth? AI has made a significant impact in the industry, and we understand the frustration of navigating through the intricacies of cultivating a vibrant customer community that…
Designing B2B Customer Marketing Programs that Support Upsell and Expansion
In today's competitive landscape, driving upsell and expansion opportunities with existing customers is critical for growth and sustainability. B2B companies need to focus on building strong customer relationships and delivering value beyond the initial sale to retain customers and grow revenue.
Take a seat at the References Roundtable
Welcome to the exclusive roundtable event designed specifically for B2B customer reference managers. If you’re looking to connect with peers, discuss reference program challenges, and share best practices, then this event is for you. As a B2B customer reference manager, you face a unique set of challenges in your role...
Creating a B2B Customer Reference Program That Boosts Deal Efficiency, and Delivers Measurable Revenue Impact
Referencing For Impact: Creating a B2B Customer Reference Program That Boosts Deal Efficiency, and Has Measurable Revenue Impact As a Customer Marketer or Reference Program Manager, you know that customer references are a powerful tool to help your sales team close more deals and increase customer lifetime value. But…
Captivate Collective Workshop for Base Customers
In this full-transparency webinar, Captivate team members will share their secret sauce by taking a deep-dive into their own methodology for planning and building Base advocacy campaigns. They’ll cover everything you need to know for launching engaging and entertaining Base campaigns that yield results...
Using Your Customer Marketing Superpowers To Unlock a Super Career Path
The skills you develop as a Customer Marketer can - and should - be put to work to unlock your own professional growth. Despite current market conditions, there are still opportunities out there and others will emerge as we move forward. How do you ensure you are top-of-mind when you’re ready to seize your next opportunity? You become your own champion.
Making the Case for Customer Marketing in 2023
In this webinar, Base CEO & Co-founder, Gal Biran, hosted David Coates, Director of Customer Marketing at Forter, and Luis Gonzalez, Senior Manager of Global Customer Advocacy at Alteryx to share the impact metrics being referenced by industry leaders, and dove into those helping to make the case for Customer Marketing in correspondence with market conditions.
Webinar: Customer Engagement & Advocacy for a Virtual World
In this webinar, we cover B2B companies redesigning their customer engagement to be more digital and virtual. Our speakers: Kalina Bryant, Director of Customer Marketing at Signifyd – How to transition from in-person customer events to virtual. Hannah Swanson, Community & Customer Marketing Manager at Splash – Best practices for virtual user groups. Gal…