Upcoming Events

Image for Dec. 14 2022 Customer Marketing & Advocacy Webinar

Customer Marketing & Advocacy Webinar

Join us for another great Base webinar! We’ll be sharing the impact metrics being referenced by industry leaders, and dive into those helping to make the case for Customer Marketing in correspondence with market conditions. Base CEO & Co-founder, Gal Biran, will be hosting David Coates, Director…
Image for Dec. 15 2022 DENVER Virtual Local Practitioner Meetup

Denver Meetup With Your Local Customer Marketing Practitioner Community

Tap into your local practitioner community to share best practices, inspiring ideas and career growth opportunities. We’re super-excited to be gathering local practitioners in a series of virtual meetups to complement our ongoing in-person events, so we can all keep the conversation going!…
Image for Dec. 19 2022 SAN FRAN Virtual Local Practitioner Meetup

SF Meetup With Your Local Customer Marketing Practitioner Community

Tap into your local practitioner community to share best practices, inspiring ideas and career growth opportunities. We’re super-excited to be gathering local practitioners in a series of virtual meetups to complement our ongoing in-person events, so we can all keep the conversation going!…
Image for Dec. 19 2022 TLV Virtual Local Practitioner Meetup

TLV Meetup With Your Local Customer Marketing Practitioner Community

Tap into your local practitioner community to share best practices, inspiring ideas and career growth opportunities. We’re super-excited to be gathering local practitioners in a series of virtual meetups to complement our ongoing in-person events, so we can all keep the conversation going!…

On-demand Webinars

Image for Webinar: How to create genuine advocacy for B2B companies

Webinar: How to create genuine advocacy for B2B companies

In this webinar you’ll learn how companies can cultivate brand advocacy, and actions for B2B companies identify and cultivate advocates. We are joined by David Meerman Scott, Business Growth Speaker, Marketing strategist and Author. The webinar is based on David’s new book – Fanocracy: Turning Fans into Customers and Customers into Fans.
Image for Building a Customer Advocacy Strategy

Building a Customer Advocacy Strategy

FREE ON-DEMAND WEBINAR The success or failure of most Customer Advocacy initiatives comes down to one factor: Relevance. Please join us to hear from Liz Richardson and Deena Zenyk, both Co-Founders & Managing Partners at Captivate Collective. They will discuss how to build a strategy that leads to advocacy across…
Image for Winning with Collaboration Between Customer Marketing, CX and CS

Winning with Collaboration Between Customer Marketing, CX and CS

Watch the webinar replay with Definitive Healthcare’s Allastair Meffen, Associate VP of Client Experience, Allison Snow, VP of Go-To-Customer Marketing, and Gal Biran, Co-Founder and CEO of Base, a customer engagement marketing company. Watch now to learn: Customers current and future challenges drive innovationDelighted customers were once delighted prospects.A company has a lot…
Image for Opportunities, Challenges & Impact for Customer Marketing in 2022

Opportunities, Challenges & Impact for Customer Marketing in 2022

FREE ON-DEMAND WEBINAR As 2021 comes to a close, we’re meeting with two of the leading experts in Customer Marketing and Advocacy to take a look at industry trends we’ve seen – like Customer Marketing being recognized as the top impetus for growth! We’ll also be discussing the opportunities…
Image for Webinar: Customer Engagement & Advocacy for a Virtual World

Webinar: Customer Engagement & Advocacy for a Virtual World

In this webinar, we cover B2B companies redesigning their customer engagement to be more digital and virtual.  Our speakers: Kalina Bryant, Director of Customer Marketing at Signifyd – How to transition from in-person customer events to virtual. Hannah Swanson, Community & Customer Marketing Manager at Splash – Best practices for virtual user groups. Gal…
Image for Create a Culture of Customer Advocacy: Get Organizational Buy-in and Drive Adoption

Create a Culture of Customer Advocacy: Get Organizational Buy-in and Drive Adoption

FREE ON-DEMAND WEBINAR Customer Advocacy programs can drive lead conversion faster than most mass outreach tools out there. This is a given for customer marketers, but many in your organization might not understand the value of Customer Advocacy.  So how do you get organizational buy-in? By creating a Customer Advocacy…

Upcoming Meetups

Image for Dec. 15 2022 DENVER Virtual Local Practitioner Meetup

Denver Meetup With Your Local Customer Marketing Practitioner Community

Tap into your local practitioner community to share best practices, inspiring ideas and career growth opportunities. We’re super-excited to be gathering local practitioners in a series of virtual meetups to complement our ongoing in-person events, so we can all keep the conversation going!…
Image for Dec. 19 2022 SAN FRAN Virtual Local Practitioner Meetup

SF Meetup With Your Local Customer Marketing Practitioner Community

Tap into your local practitioner community to share best practices, inspiring ideas and career growth opportunities. We’re super-excited to be gathering local practitioners in a series of virtual meetups to complement our ongoing in-person events, so we can all keep the conversation going!…
Image for Dec. 19 2022 TLV Virtual Local Practitioner Meetup

TLV Meetup With Your Local Customer Marketing Practitioner Community

Tap into your local practitioner community to share best practices, inspiring ideas and career growth opportunities. We’re super-excited to be gathering local practitioners in a series of virtual meetups to complement our ongoing in-person events, so we can all keep the conversation going!…