Upcoming Events
Creating a B2B Customer Reference Program That Boosts Deal Efficiency, and Delivers Measurable Revenue Impact
Referencing For Impact: Creating a B2B Customer Reference Program That Boosts Deal Efficiency, and Has Measurable Revenue Impact As a Customer Marketer or Reference Program Manager, you know that customer references are a powerful tool to help your sales team close more deals and increase customer lifetime value. But…
On-demand Webinars
You Are The Champion: Using Your Customer Marketing Superpowers to Unlock a Super Career Path
The skills you develop as a Customer Marketer can – and should – be put to work to unlock your own professional growth. Despite current market conditions, there are still opportunities out there and others will emerge as we move forward. How do you ensure you are top-of-mind when…
Webinar: How to create genuine advocacy for B2B companies
In this webinar you’ll learn how companies can cultivate brand advocacy, and actions for B2B companies identify and cultivate advocates. We are joined by David Meerman Scott, Business Growth Speaker, Marketing strategist and Author. The webinar is based on David’s new book – Fanocracy: Turning Fans into Customers and Customers into Fans.
Building a Customer Advocacy Strategy
FREE ON-DEMAND WEBINAR The success or failure of most Customer Advocacy initiatives comes down to one factor: Relevance. Please join us to hear from Liz Richardson and Deena Zenyk, both Co-Founders & Managing Partners at Captivate Collective. They will discuss how to build a strategy that leads to advocacy across…
Winning with Collaboration Between Customer Marketing, CX and CS
Watch the webinar replay with Definitive Healthcare’s Allastair Meffen, Associate VP of Client Experience, Allison Snow, VP of Go-To-Customer Marketing, and Gal Biran, Co-Founder and CEO of Base, a customer engagement marketing company. Watch now to learn: Customers current and future challenges drive innovationDelighted customers were once delighted prospects.A company has a lot…
Opportunities, Challenges & Impact for Customer Marketing in 2022
FREE ON-DEMAND WEBINAR As 2021 comes to a close, we’re meeting with two of the leading experts in Customer Marketing and Advocacy to take a look at industry trends we’ve seen – like Customer Marketing being recognized as the top impetus for growth! We’ll also be discussing the opportunities…
Webinar: Customer Engagement & Advocacy for a Virtual World
In this webinar, we cover B2B companies redesigning their customer engagement to be more digital and virtual. Our speakers: Kalina Bryant, Director of Customer Marketing at Signifyd – How to transition from in-person customer events to virtual. Hannah Swanson, Community & Customer Marketing Manager at Splash – Best practices for virtual user groups. Gal…
Upcoming Meetups
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