2021 Planning – Build Advocacy Programs & Get Executive Buy In 

Old webinars on-demand- new design (800 × 400 px) (1)

As 2021 approaches, it is time to start planning for the upcoming year. Some common struggles among customer marketers are getting executive buy-in and participation, scaling programs, and proving value and running several programs in a small team. We asked the experts how they are planning for 2021 to ensure their advocacy programs will flourish… and we even brought in a CMO to give an executive perspective!

Join us in this valuable session to learn how to build your advocacy program specific to 2021 customer needs and trends!

Watch now to learn:

  • How to build a customer marketing budget and plan for 2021
  • The CMO perspective on planning and getting CMO buy-in 
  • How to get executive buy-in
  • How to prove value for your advocacy program and tie it to revenue
  • 2021 Customer Marketing trends

Trust us, you won’t want to miss this webinar!
Fill out the form to watch now.


Kalina Bryant

Kalina Bryant, is head of customer marketing at Signifyd. Prior to joining Signifyd, Kalina led customer marketing at both Anaplan and Talkdesk, including leading up to Anaplan’s successful IPO and Talkdesk securing unicorn status. Along with developing customer marketing programs, Kalina also developed a global women’s interest network at Anaplan and still remains as the chair. Kalina has proven success in designing and scaling customer advocacy programs, global customer events, and developing customer relationships.


Gal Biran

Gal is the CEO & Co-founder of Base (formerly Crowdvocate) and a Customer Marketing evangelist. Leveraging his experience in B2B sales and marketing in global tech companies, such as Microsoft and running a marketing agency, Gal realized B2B marketing is broken! He envisioned a new way technology can impact B2B sustainable growth, and it starts with your customer-base 🙂

0-3 (1)

Anna Convery

Anna Convery joined Radware as the Chief Marketing officer in December 2016. As a member of the executive leadership team, she leads the global marketing organization, which consists of the corporate, product, field and channel marketing teams. Ms. Convery is responsible for the marketing strategy that shapes the future of the Radware brand.