B2B Reviews: Strategy Considerations and Tracking

Three speakers (4)


As B2B marketers, we all know the importance of social proof.  There are many ways to instill social proof into your customer marketing strategy but in this webinar, Victoria LaPlante, Head of Customer Marketing at Nasuni, and Irwin Hipsman, Customer Success Marketing Manager at Nexthink, will cover one of the most effective ways  – B2B reviews. 

There is huge value in having a strong presence on B2B review sites so make sure you’re not missing out on the potential to impress your prospects and close more deals! Tune in to hear from the pro’s and ensure that your review strategy is on its’ A game.

Watch now to learn:

  • How to choose the best review sites to work with 
  • Best practices in optimizing your review campaigns 
  • How to tie reviews to VoC feedback
  • Which team within your company should own the review management strategy
  • Leveraging reviews for customer advocacy
  • Streamlining reviews to make them discoverable and programmatic for buyers

Trust us, you don’t want to miss this session!
Fill out the form to watch this webinar on-demand now.


Victoria LaPlante

Victoria is a results-oriented marketing leader recognized for building and leading customer marketing and advocacy programs at F500 and B2B technology companies. In 2019, she launched the Customer Advocacy Professionals consulting group and loves to share her experience and expertise in brand advocacy, customer marketing, user groups, and customer experience programs. She developed her passion and craft by launching and managing the customer advocacy programs at both HubSpot (NYSE:HUBS) and Influitive.


Gal Biran

Gal is the CEO & Co-founder of Base (formerly Crowdvocate) and a Customer Marketing evangelist. Leveraging his experience in B2B sales and marketing in global tech companies, such as Microsoft and running a marketing agency, Gal realized B2B marketing is broken! He envisioned a new way technology can impact B2B sustainable growth, and it starts with your customer-base 🙂


Irwin Hipsman

Irwin is a passionate team builder with 10+ years of Customer Success at communications, collaboration, and analytics companies. He knows how to align CS across the organization and, as a bonus, is equally fluent in Customer Advocacy/Marketing. People on his teams have gone on to Drift, LinkedIN, QuickBase, Rapid7, and Campaign Monitor.