Building a Customer Advocacy Strategy

Three speakers (2)


The success or failure of most Customer Advocacy initiatives comes down to one factor: Relevance. Please join us to hear from Liz Richardson and Deena Zenyk, both Co-Founders & Managing Partners at Captivate Collective. They will discuss how to build a strategy that leads to advocacy across the entire customer lifecycle. 

Here’s exactly what you’ll learn:

  • How to prioritize programs within the advocacy space, such as reviews, voice of the customer, customer references
  • The relationship between customer advocacy and customer journey
  • The key factor for the success or failure of most Customer Advocacy initiatives

Trust us, you don’t want to miss this session!
Fill out the form to watch this webinar on-demand now.


Liz Richardson

Liz is an award-winning customer marketer and advocacy executive known for her innovative work in customer engagement methodology. She is responsible for building the services team ground up for advocacy platform provider, Influitive, and served most recently as their VP of Customer Advocacy. She continues to generate best practices and education in the advocacy and engagement field.


Gal Biran

Gal is the CEO & Co-founder of Base (formerly Crowdvocate) and a Customer Marketing evangelist. Leveraging his experience in B2B sales and marketing in global tech companies, such as Microsoft and running a marketing agency, Gal realized B2B marketing is broken! He envisioned a new way technology can impact B2B sustainable growth, and it starts with your customer-base πŸ™‚


Deena Zenyk

Deena is a true pioneer in her field with over 15 years of hands-on experience in advocate marketing and customer engagement. She co-authored The Messenger is the Message – with Influitive founder Mark Organ. Former Head of the Center of Excellence at Influitive, Deena has been consulting with B2B organizations as a true thought-leader in her field for over five years.