Building a Customer Advocacy Strategy

FREE ON-DEMAND WEBINAR
The success or failure of most Customer Advocacy initiatives comes down to one factor: Relevance. Please join us to hear from Liz Richardson and Deena Zenyk, both Co-Founders & Managing Partners at Captivate Collective. They will discuss how to build a strategy that leads to advocacy across the entire customer lifecycle.
Here’s exactly what you’ll learn:
- How to prioritize programs within the advocacy space, such as reviews, voice of the customer, customer references
- The relationship between customer advocacy and customer journey
- The key factor for the success or failure of most Customer Advocacy initiatives
Trust us, you donβt want to miss this session!
Fill out the form to watch this webinar on-demand now.

Liz Richardson

Gal Biran
Gal is the CEO & Co-founder of Base (formerly Crowdvocate) and a Customer Marketing evangelist. Leveraging his experience in B2B sales and marketing in global tech companies, such as Microsoft and running a marketing agency, Gal realized B2B marketing is broken! He envisioned a new way technology can impact B2B sustainable growth, and it starts with your customer-base π
