Create a Culture of Customer Advocacy: Get Organizational Buy-in and Drive Adoption

Three speakers


Customer Advocacy programs can drive lead conversion faster than most mass outreach tools out there. This is a given for customer marketers, but many in your organization might not understand the value of Customer Advocacy. 

So how do you get organizational buy-in? By creating a Customer Advocacy Culture.

Please join us to hear from Kalina Bryant, Head of Customer Advocacy at Asana, and Juliana Roxa, Global Customer Marketing Director at SAP, to learn the steps needed to take to create a culture of customer advocacy within your organization.

Here’s exactly what you’ll learn:

  • What is a Customer Advocacy Culture?
  • Why is a Culture of Advocacy important?
  • How Advocacy Drives Company Success
  • Customer Advocacy Mission and Key Principles
  • And more!

Trust us, you don’t want to miss this session!
Fill out the form to watch this webinar on-demand now.


Kalina Bryant​

Kalina Bryant, is head of customer advocacy at Asana. Prior to joining Asana, Kalina led customer marketing at Signifyd, Anaplan and Talkdesk, including leading up to Anaplan’s successful IPO and Talkdesk securing unicorn status.​


Gal Biran

Gal is the CEO & Co-founder of Base (formerly Crowdvocate) and a Customer Marketing evangelist. Leveraging his experience in B2B sales and marketing in global tech companies, such as Microsoft and running a marketing agency, Gal realized B2B marketing is broken! He envisioned a new way technology can impact B2B sustainable growth, and it starts with your customer-base 🙂


Juliana Roxa

Juliana Roxa is the Global Customer Marketing Director at SAP. Juliana is an award-winning marketing executive with 10+ years in the tech industry and experience in the end-to-end customer’s journey, from awareness to advocacy. Having worked on different leadership marketing roles across Latin America, she moved to the US with SAP to help develop the company’s very first post-sale marketing strategy and build its first Customer Marketing team.