Customer Engagement Marketing: How Marketing Helps Drive Customer Renewals and Expansion

Three speakers (7)

Watch this webinar with Tim Riesterer, Chief Strategy Officer at Corporate Visions, and Gal Biran, Co-Founder and CEO of Crowdvocate, a customer engagement marketing company, hosted by Irwin Hipsman, Customer Success Manager at Nexthink.

Watch now to learn:

  • Specialized Responsibilities – Five elements of a Customer Engagement Marketing function and how they contribute to customer expansion.
  • Second Funnel – Differences between a Customer Expansion funnel and a traditional Prospect Acquisition funnel.
  • Dedicated Approaches – Research-backed messaging approaches for decreasing churn and increasing upsells.

Don’t settle for a one and done marketing approach.

Trust us, you don’t want to miss this! Fill out the form to watch now.


Tim Riesterer

Tim Riesterer is Chief Strategy Officer of Corporate Visions, responsible for leading the strategic direction of the company in thought leadership, positioning, and product development. He also leads the company’s consulting team globally, including staff and certified contractors. Tim has more than 20 years of experience in Marketing and Sales.


Gal Biran

Gal is the CEO & Co-founder of Base (formerly Crowdvocate) and a Customer Marketing evangelist. Leveraging his experience in B2B sales and marketing in global tech companies, such as Microsoft and running a marketing agency, Gal realized B2B marketing is broken! He envisioned a new way technology can impact B2B sustainable growth, and it starts with your customer-base 🙂


Irwin Hipsman

Scott is the VP of Customer Engagement, Community and Partnerships at Base (formerly Crowdvocate). He has 15+ years of experience in Customer Engagement, Growth and Community, building programs, platforms, and products from scratch. His expertise ranges across B2B and B2C companies like Hubspot, Udacity, Coursera, Influitive, Adobe, Marketo, Apple, and Intuit.