Take a seat at the References Roundtable

Two speakers (59)

Welcome to the exclusive roundtable event designed specifically for B2B customer reference managers. If you’re looking to connect with peers, discuss reference program challenges, and share best practices, then this event is for you.

As a B2B customer reference manager, you face a unique set of challenges in your role. You are responsible for building and managing a network of satisfied customers who are willing to act as references for your business. This means you need to constantly engage with your customers, track their satisfaction levels, and ensure that their experiences are shared with the broader community.

However, despite your best efforts, you may sometimes face roadblocks in your reference program. You may struggle to find willing customers, face internal resistance to your reference program, or find it challenging to measure the impact of your efforts.

That’s where this roundtable event comes in. It’s an opportunity to connect with other B2B customer reference managers who are facing similar challenges. By sharing your experiences and insights, you can learn from others, identify best practices, and come up with solutions to your reference program challenges.

At this event, you’ll have the opportunity to:

  • Network with peers: Meet other B2B customer reference managers who are facing similar challenges and build relationships that can support you beyond the event.
  • Discuss challenges: Share your reference program challenges with others in a supportive environment, and learn about their experiences.
  • Share best practices: Learn from other B2B customer reference managers who have tackled similar challenges and implemented successful reference programs.
  • Gain new insights: Discover new ideas and strategies for improving your reference program and driving more impact for your business.

This event is designed exclusively for B2B customer reference managers, and places are limited to ensure that everyone has the opportunity to participate fully. If you’re ready to take your reference program – and your career – to the next level, sign up now to secure your place at this exclusive roundtable event. We look forward to seeing you there!

Who should attend:
Customer Reference Managers, Customer Marketing Professionals, Sales & Marketing operations leaders, anyone who wants the insider take on how to build and grow your program


April 19th, 9am PST, 12pm EST 

In a nutshell:
The best learning comes from knowledge-sharing and discussion. The References Roundtable is an opportunity for peers to share experiences, insights and solutions to challenges related to creating, building and scaling your organization’s references program.


  • Introductions
  • General group discussion
  • Breakout rooms to network, share challenges and insights

Things we’re aiming to discuss and tackle:

  • Strategies & tools to generate more references
  • How to work at scale on a small team
  • Measuring ROI of references & what benchmarks to use
  • Kinds of campaigns to run and what outcomes to expect
  • Working with sales, and fostering sales enablement
  • Measuring customer marketing’s contribution to sales
  • How budget & roadblocks affect outcomes & priorities

Let’s talk it through! For any questions, please email us at base_marketing@base.ai