Opportunities, Challenges & Impact for Customer Marketing in 2022

Three speakers


As 2021 comes to a close, we’re meeting with two of the leading experts in Customer Marketing and Advocacy to take a look at industry trends we’ve seen – like Customer Marketing being recognized as the top impetus for growth!

We’ll also be discussing the opportunities and challenges that lie ahead of us as we plan for 2022.

Asha May, Vice President Customer Marketing at DataRobot, and Barbara Thomas (aka BT), Senior Customer Advocacy Program Manager at Imprivata, will discuss some of the trends they’ve seen this past year. 

Here’s exactly what you’ll learn:

  • Trends in Customer Marketing, Advocacy and References – what’s here to stay?
  • Building blocks of an Advocacy Ecosystem – a look at the development of alliances with Product and CS
  • See what the evolution in tools and integrations can do for you and what’s new in this domain?
  • And more!

Trust us, you don’t want to miss this session!
Fill out the form to watch this webinar on-demand now.


Barbara Thomas

Barbara Thomas (aka BT), is Senior Customer Advocacy Program Manager at Imprivata, an award-winning marketer and celebrated author of Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating Relationships.


Gal Biran

Gal is the CEO & Co-founder of Crowdvocate, and a Customer Marketing evangelist. Leveraging his experience in B2B sales and marketing in global tech companies, such as Microsoft and running a marketing agency, Gal realized B2B marketing is broken! He envisioned a new way technology can impact B2B sustainable growth, and it starts with your customer-base 🙂


Asha May

Asha May is the Vice President, Customer Marketing at DataRobot. Asha has spent her career cultivating a passion for creating integrated marketing programs and quality customer engagement with measurable impact by aligning strategy, customer success and digital engagement to drive brand awareness, customer acquisition, expansion and retention.