The 5 Step Playbook for Creating Customer Awards Programs That Rival The Oscars by Kevin Lau
A pioneer of Customer Marketing and Advocacy, Kevin Lau spoke at our recent industry event the Obsession Summit in San Francisco
Here’s what we learned from him during his session titled: The 5-Step Playbook for Creating Customer Awards Programs that Rival the Oscars:
- Use this playbook to devise a plan
- Try to have at least 6 months to prepare
- Be sure to measure your results and impact
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