The 5 Step Playbook for Creating Customer Awards Programs That Rival The Oscars by Kevin Lau

A pioneer of Customer Marketing and Advocacy, Kevin Lau spoke at our recent industry event the Obsession Summit in San Francisco

Here’s what we learned from him during his session titled: The 5-Step Playbook for Creating Customer Awards Programs that Rival the Oscars:

  • Use this playbook to devise a plan
  • Try to have at least 6 months to prepare
  • Be sure to measure your results and impact

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Kevin Lau headshot - Kevin Lau

Kevin Lau

Kevin Lau is a performance-driven, innovative and ROI-focused, customer marketing professional and digital/online marketing strategist with 12+ years of experience as an industry thought leader in customer advocacy, lifecycle marketing, social media/digital advertising, event marketing, digital marketing and community management.

Over his career, Kevin has consistently developed high touch customer engagement programs to drive product adoption, retention, brand loyalty, customer thought leadership, and customer evangelism. His achievements include influencing hundreds of millions from advocacy programs, increasing customer engagements, and maximizing retention rates by over 90%.

As the Sr. Director of Customer Advocacy at F5, Kevin is responsible for leading a new team across customer marketing, customer advocacy, strategic global events and executive programs.