Webinar: Customer Engagement & Advocacy for a Virtual World
In this webinar, we cover B2B companies redesigning their customer engagement to be more digital and virtual.
Our speakers:
Kalina Bryant, Director of Customer Marketing at Signifyd – How to transition from in-person customer events to virtual.
Hannah Swanson, Community & Customer Marketing Manager at Splash – Best practices for virtual user groups.
Gal Biran, Co-founder & CEO of Crowdvocate – How to use digital engagement for retention & cost effective demand generation.
Watch now to learn:
- Virtual events & user-groups best practices and results from the field
- Automating engagement to foster the relationships through new touchpoints
- Loyalty and churn prevention – how marketers support retention
- Demand generation rehash – overcome paid marketing decrease with customer programs
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Kalina Bryant
Kalina Bryant, is head of customer marketing at Signifyd. Prior to joining Signifyd, Kalina led customer marketing at both Anaplan and Talkdesk, including leading up to Anaplan’s successful IPO and Talkdesk securing unicorn status. Along with developing customer marketing programs, Kalina also developed a global women’s interest network at Anaplan and still remains as the chair. Kalina has proven success in designing and scaling customer advocacy programs, global customer events, and developing customer relationships.
Gal Biran
Gal is the CEO & Co-founder of Base (formerly Crowdvocate) and a Customer Marketing evangelist. Leveraging his experience in B2B sales and marketing in global tech companies, such as Microsoft and running a marketing agency, Gal realized B2B marketing is broken! He envisioned a new way technology can impact B2B sustainable growth, and it starts with your customer-base 🙂
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Hannah Swanson
Hannah is the Community & Customer Marketing Manager at Splash. Her goal is to empower Splash customers to showcase their expertise with the rest of the event marketing community. A former event marketer, Hannah understands the effort it takes to pull off a seamless event and understands how imperative the Splash software is to an event marketer’s success. Hannah is a Rhode Island native/glorified beach bum, equestrian, and mother to the world’s most perfect corgi, Wilbur.