Customer Strategies in Growth Companies

Old webinars on-demand- new design (800 × 400 px)

In this webinar, we cover the customer strategy in growth companies, the role of CCO, customer advocacy and more:

Alex Hesterberg, Chief Customer Officer at Delphix, and Gal Biran, CEO & Cofounder at Crowdvocate discuss hot topics in customer strategies, pandemic response and future planning, the importance of a CCO and more.

Alex has decades of experience at infrastructure, marketing and automation companies like Symantec, Riverbed, Sailthru and Turbonomic as they scaled through $100M and some up to  $1B.  He currently leads Delphix’s solution consulting, implementation, pre-sales, customer success, support, education, advocacy and other services functions. 

Watch now to learn:

  • What are the roles and responsibilities of a CCO.
  • How to build a team and program in a growth company.
  • Connecting marketing and customer success groups internally in order to maximize your Digital and “Long Tail” strategies.
  • Some of the best methodologies in post-sale customer management.
  • The importance of customer advocacy and delight.

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Alex Hesterberg

Alex is currently Delphix’s Chief Customer Officer. Previously, he led high-performing Professional Services and Sales teams at Symantec, Customer Success and Sales teams at Sailthru Inc. and started his career as a Project Manager and Database Administrator at Computer Sciences. Alex is passionate about cross-functional alignment within field organizations and always improving the customer experience.


Gal Biran

Gal is the CEO & Co-founder of Base (formerly Crowdvocate) and a Customer Marketing evangelist. Leveraging his experience in B2B sales and marketing in global tech companies, such as Microsoft and running a marketing agency, Gal realized B2B marketing is broken! He envisioned a new way technology can impact B2B sustainable growth, and it starts with your customer-base 🙂