Webinar: How to create genuine advocacy for B2B companies

Three speakers (8)

In this webinar you’ll learn how companies can cultivate brand advocacy, and actions for B2B companies identify and cultivate advocates.

We are joined by David Meerman Scott, Business Growth Speaker, Marketing strategist and Author. The webinar is based on David’s new book – Fanocracy: Turning Fans into Customers and Customers into Fans.

Watch now to learn:

  • Why do some brands, even in supposedly mundane categories like car insurance and enterprise software, attract not just customers, or even loyal customers, but passionate fans?
  • How can B2B companies create more human connections with their customers and how that leads to genuine advocacy?
  • Cultivating advocates in the B2B world who truly want to support a brand because they like the company as well as its products and services is the key.

Trust us, you don’t want to miss this! Fill out the form to watch now.


David Meerman Scott

David Meerman Scott is an American online marketing strategist. David’s books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 27 languages and is a modern business classic with over 350,000 copies sold so far.


Gal Biran

Gal is the CEO & Co-founder of Base (formerly Crowdvocate) and a Customer Marketing evangelist. Leveraging his experience in B2B sales and marketing in global tech companies, such as Microsoft and running a marketing agency, Gal realized B2B marketing is broken! He envisioned a new way technology can impact B2B sustainable growth, and it starts with your customer-base 🙂