Winning with Collaboration Between Customer Marketing, CX and CS

Three speakers (9)

Watch the webinar replay with Definitive Healthcare’s Allastair Meffen, Associate VP of Client Experience, Allison Snow, VP of Go-To-Customer Marketing, and Gal Biran, Co-Founder and CEO of Base, a customer engagement marketing company.

Watch now to learn:

  • Customers current and future challenges drive innovation
  • Delighted customers were once delighted prospects.
  • A company has a lot to learn from customers – and they have a lot to learn from each other.
  • Demand generation rehash – overcome paid marketing decrease with customer programs

You won’t want to miss out on this webinar so make sure you fill out the form to watch now!

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Allastair Meffen

Allastair Meffen is a results-driven professional with over a decade of managing high-performance teams, developing and managing skilled professionals, and creating strategic cross-functional alliances with organization leaders to effectively align with and support key business initiatives.


Gal Biran

Gal is the CEO & Co-founder of Base (formerly Crowdvocate) and a Customer Marketing evangelist. Leveraging his experience in B2B sales and marketing in global tech companies, such as Microsoft and running a marketing agency, Gal realized B2B marketing is broken! He envisioned a new way technology can impact B2B sustainable growth, and it starts with your customer-base 🙂


Allison Snow

Allison Snow is a B2B marketing and customer insights expert, having served in leadership, sales enablement, and revenue marketing roles as a practitioner, industry analyst, and consultant. She has held senior positions with technology firms of various sizes, from a billion-dollar global IT consultancy to private-equity-backed software companies.