Winning with Collaboration Between Customer Marketing, CX and CS
Watch the webinar replay with Definitive Healthcare’s Allastair Meffen, Associate VP of Client Experience, Allison Snow, VP of Go-To-Customer Marketing, and Gal Biran, Co-Founder and CEO of Base, a customer engagement marketing company.
Watch now to learn:
- Customers current and future challenges drive innovation
- Delighted customers were once delighted prospects.
- A company has a lot to learn from customers – and they have a lot to learn from each other.
- Demand generation rehash – overcome paid marketing decrease with customer programs
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Allastair Meffen
Allastair Meffen is a results-driven professional with over a decade of managing high-performance teams, developing and managing skilled professionals, and creating strategic cross-functional alliances with organization leaders to effectively align with and support key business initiatives.
Gal Biran
Gal is the CEO & Co-founder of Base (formerly Crowdvocate) and a Customer Marketing evangelist. Leveraging his experience in B2B sales and marketing in global tech companies, such as Microsoft and running a marketing agency, Gal realized B2B marketing is broken! He envisioned a new way technology can impact B2B sustainable growth, and it starts with your customer-base 🙂
Allison Snow
Allison Snow is a B2B marketing and customer insights expert, having served in leadership, sales enablement, and revenue marketing roles as a practitioner, industry analyst, and consultant. She has held senior positions with technology firms of various sizes, from a billion-dollar global IT consultancy to private-equity-backed software companies.