How to Get More Engagement Out of Your Executive Programs

Dec 2024 - watch now

Are your executive programs driving the impact and engagement they could be? Join us for this insightful webinar where we’ll explore proven strategies to maximize the value of your executive engagement efforts. From innovative approaches to Executive Advisory Boards (CABs) to crafting compelling content that resonates with senior leaders, this session will equip you with the tools and ideas to elevate your programs.

You’ll hear from industry leaders who have successfully navigated the challenges of getting executive buy-in, making the most of their time, and delivering tangible results through thoughtful, impactful programs. Whether you're looking to build stronger relationships, foster collaboration, or showcase your company’s value to top-tier executives, this webinar has you covered.

Topics We’ll Cover:

  • Types of Executive Programs That Drive Results: Explore the range of programs from CABs and exclusive events to virtual advisory sessions, and how each contributes to engagement.
  • Deep Dive into CABs: Learn how to structure, manage, and scale Customer Advisory Boards for maximum value.
  • Executive Meetings Beyond CABs: Discover creative ways to engage executives outside of formal CAB settings, including 1:1 meetings, roundtables, and bespoke sessions.
  • Crafting Executive-Focused Content: Tips for creating compelling materials that resonate with busy executives, from personalized briefs to data-driven insights.
  • Securing Executive Time and Approval: Proven tactics to gain buy-in, schedule participation, and keep executives engaged.
  • Leveraging Events to Deepen Relationships: Best practices for using in-person and virtual events to create lasting connections with key decision-makers.
  • Using Technology to Streamline Programs: Insights on tools and platforms that can simplify planning, communication, and follow-ups for executive programs.
  • Measuring Success in Executive Engagement: Key metrics to track the impact of your programs and demonstrate ROI.

Don’t miss this opportunity to gain actionable tips and strategies to take your executive programs to the next level. Reserve your spot today!

Speakers:

Robert Solby, Senior Marketing Manager - Executive Strategies, Adobe

Angela Wells, Senior Director, Customer Advocacy and Executive Programs, Splunk

Gal Biran, CEO & Co-Founder, Base

 

Duration: 60 mins