Experience Obsession CLG Tour 2024

Gal Biran, Co-founder and CEO, Base

Shaping the Future: Customer Marketing Transformation & Insights

#CLG, #CustomerMarketing, #LifecycleMarketing, #CustomerAdvocacy

Christopher Irwin-Dudek, Global Head Corporate Communications, NICE

Rolling Out 5 Customer Programs In One Year

#CustomerMarketing, #CLG

Mark Organ, Founding CEO of Influitive

Learning from Influitive and Advocacy 2.0

#CustomerAdvocacy, #CLG

Lisa Nakano, Customer Engagement Executive

The Evolution of Customer Marketing: From Generic CX to Revenue Champs

Julie Perino, Head of
Global Customer
Marketing, Adobe

Scaling and Evolving Customer
Marketing Programs

#CustomerMarketing, #CLG

Lisa Caspari, Customer
Advocacy Analyst,
Docebo

Showcasing Value to Stakeholders: Using Base to Measure Engagement and Drive Customer Programs

#CustomerMarketing, #CustomerAdvocacy, #References, #Reporting

DeMario Bell, Senior
Community Manager,
Global Marketing, Culture Amp

Fueling Growth Through Community and Advocacy: Strategies for Top-of-Funnel Success

#CLG, #Community, #CustomerAdvocacy, #LifecycleMarketing

Michael Sholz, VP
Product & Customer
Marketing,
Commercetools

Navigating Growth: From Startup to ScaleUp, Combining Customer Marketing & Competitive Intelligence

#CustomerMarketing, #LifecycleMarketing, #CLG

Jacqueline Gu, Senior
Product Marketing
Manager, Customer Marketing, Fastly

Scaling Customer Case Studies: Mastering Storytelling and Video Content

#CustomerMarketing, #CaseStudies, #VideoContent

Adrian Chang, VP, Growth & Customer
Marketing, Mindtickle

The Emotional Touchpoints of Customer Marketing

#CustomerMarketing, #LifecycleMarketing, #CLG

Bianca Del Vecchio,
Managing Consultant, Captivate Collective

Winning the Content Game: Level Up Your Customer Evidence Strategy

#CLG, #CustomerMarketing

Robert Solby, Senior
Marketing Manager, Executive Programs,
Adobe

Panel on Executive Program Development, Experiences, and Growth

#CLG, #CustomerMarketing, #CustomerAdvocacy, #References

Kalina Bryant, UnapologeTECH Founder

Panel on Executive Program Development, Experiences, and Growth

#CLG, #CustomerMarketing, #CustomerAdvocacy, #References

Irwin Hipsman,
Customer Marketing
Director and Founder,
Repetitos

Harnessing Customer Data: Strategies for Effective Utilization

#LifecycleMarketing, #Reporting, #CLG

Nathalie Bar, Head of
Customer Advocacy and
Global Campaigns,
Temenos

Developing Executive Customer Programs and KPIs for Effective Measurement

#CustomerMarketing, #CustomerAdvocacy, #Reporting

Sonia Starova, Customer
Advocacy Manager,
Temenos

Developing Executive Customer Programs and KPIs for Effective Measurement

#CustomerMarketing, #CustomerAdvocacy, #Reporting

Antu Buck, Director, Customer Marketing & Community, Gigamon

Building and Launching a Customer Marketing Program: Your 30-60-90 Day Plan

#CLG, #CustomerMarketing, #LifecycleMarketing

Jonny Prestidge,
Marketing Manager,
NICE CLUB ONE

Practical Tips for Making The Customer The Hero

#CLG, #CustomerMarketing, #LifecycleMarketing

Thao Littler, Customer Marketing Manager,
Crunchtime

Maximizing Customer Awards: Best Practices, Leadership Buy-In and Leveraging Customer Stories

#CustomerStories, #CLG, #CustomerMarketing, #LifecycleMarketing

Scott Wilder, Head of
Digital Success and Self-Serve, Clari

The Interconnection of Customer-Led Growth, Customer-Driven Innovation, and Community Building

#Community, #CLG, #CustomerAdvocacy, #LifecycleMarketing

Cari Rivan, Director, Customer Success & Experience, Infor

Optimizing Customer References in Complex Organizations

#CustomerMarketing, #CustomerAdvocacy, #References

Angela Wells, Senior Director, Customer Advocacy Manager, Splunk

5 Tips to Maximize Executive Events for Advocacy

#CustomerMarketing, #CustomerAdvocacy, #Events

Amanda Crocker, Senior Customer Advocacy Manager, Splunk

5 Tips to Maximize Executive Events for Advocacy

#CustomerMarketing, #CustomerAdvocacy, #Events

Katie Strange, Sr. Director, Customer Marketing, Apptio, an IBM Company

Crawl, Walk, Run: Customer Marketing from the Ground Up

#CustomerMarketing, #CLG

Lauren Rappold, Senior Marketing Programs Manager, Apptio, an IBM Company

Crawl, Walk, Run: Customer Marketing from the Ground Up

#CustomerMarketing, #CLG

Simon LeFevre, Senior Business Process Improvement Manager, Sage

Driving Revenue Growth: Implementing a Reference Program for Maximum Sales Adoption

#References, #CustomerMarketing, #CustomerAdvocacy, #CLG

Kara Manifredi, Senior Reference Manager, Sage

Driving Revenue Growth: Implementing a Reference Program for Maximum Sales Adoption

#References, #CustomerMarketing, #CustomerAdvocacy, #CLG

Evan Jacobs, Director of Customer & Partner Marketing, Chainanalysis

Evolution of Customer Marketing Programs

#CustomerMarketing, #CLG

Cate Vanasse, Director of Customer Marketing, Talkdesk

Building Awards Programs

#CLG, #CustomerMarketing

David Coates, Senior Director, Customer-Led Growth, Forter

How To Apply Customer Marketing Against Different Key Moments In Time To Support Revenue And Production Development

#CustomerMarketing, #CustomerAdvocacy, #Reporting

Irwin Hipsman, Customer Marketing Director and Founder of Repetitos

PANEL: Customer Programs - Lifecycle Marketing Programs and Metrics, Community and CAB and Tying Them All Together

#LifecycleMarketing, #CustomerMarketing, #CAB, #Community, #Reporting

Victoria LaPlante, Customer Marketing & Advocacy Professional

PANEL: Customer Programs - Lifecycle Marketing Programs and Metrics, Community and CAB and Tying Them All Together

#LifecycleMarketing, #CustomerMarketing, #CAB, #Community, #Reporting

Alyson Tapley, Director, Customer Lifecycle Marketing, Rapid7

PANEL: Customer Programs - Lifecycle Marketing Programs and Metrics, Community and CAB and Tying Them All Together

#LifecycleMarketing, #CustomerMarketing, #CAB, #Community, #Reporting

Luis Gonzalez, Head of Global Customer Advocacy, Alteryx

Transforming Customer Reviews Into Enterprise-Wide Battle Cards

#CustomerMarketing, #CustomerReviews

Kara Bankhead, Director of Customer Advocacy, NICE

Let Your Customers Shine: Building a Winning Customer Reference Program

#CustomerMarketing, #References

Kathleen Kliskey, Senior Manager, Customer Advocacy, Barracuda

Creating Win-Win Advocacy By Deepening Customer Connections

#CustomerAdvocacy, #CLG

Sam Shepler, CEO, Testimonial Hero

10 Things I Learned Making 2,000 B2B Video Testimonials

#CustomerMarketing, #CaseStudies, #VideoContent

Mo Malayeri, CEO & Co-Founder at Bettermode

Empowering Businesses to Build Unique and Thriving Communities

#Community, #CustomerMarketing, #CustomerAdvocacy

Ryan Quindlen, Director of Content, Laudable

Using AI in Customer Marketing

#CustomerMarketing, #CLG, #AI

Luis Gonzalez, Head of Global Customer Advocacy, Alteryx

Using AI in Customer Marketing

#CustomerMarketing, #CLG, #AI

Gavin Nathan, Senior Consultant & Partner, Ignite Advisory Group

Workshop: Increasing Engagement and Insights From Your Customer and Partner Advisory Boards

#CustomerMarketing, #LifecycleMarketing, #CLG, #CAB

Cindy Baptiste, VP Global Partnerships, CyberArk

Workshop: Increasing Engagement and Insights From Your Customer and Partner Advisory Boards

#CustomerMarketing, #LifecycleMarketing, #CLG, #CAB

Emily Amos, Founder & CEO, Uplift Content

Scaling Customer Story Production With AI

#CustomerMarketing, #CLG, #AI

Dani Weinstein, Community Builder & Strategist, DW Consulting

Scaling Your Global Community

#Community, #CLG, #LifecycleMarketing