Boost Upsell, Cross-sell & Expansion with Customer-led Campaigns

We know that the most important aspect of building a campaign that impacts new deals and pipeline is cross-team collaboration, so we’ve designed our platform to make is easier for you to work with Sales and CS teams via a single source of truth. Identify opportunities and work to achieve bottom line results – together.


Roll out programs that give your customers what they need to succeed

Focus on delivering increasing value to your customers and turn them into loyal advocates

  • Engage to understand your customers’ needs
  • Build credibility and foster loyalty
  • Benefit from a mutually invested relationship and reciprocal growth

Engage when and where it matters most to your users

  • Track your customers’ user journeys across touchpoints and platforms
  • Engage with channels your customers and users prefer
  • Unlock endless opportunities to deliver the content and the value they need

Act on customer lifecycle insights that help drive expansion

  • Feed your centralized experience data back into your organization to increase performance
  • Create new and effective triggers for campaigns, and target relevant audiences with credible promotions
  • Gather cross-platform data to track and evaluate key customer lifecycle activities
  • Trigger automated upsell or cross-sell campaigns based on bigger and better data
  • Continually track and tweak maturity scoring to identify growth opportunities
  • Close the loop by delivering ready to expand customers to AEs via the same CRM-integrated platform

Adopt a programmatic approach to enrich the customer journey

From onboarding, through value realization, to advanced usage & advocacy, your customers are on a new journey with you & they want to stay

  • Get to know your customers and users
  • Utilize a programmatic approach to increase lifetime value and make a bigger impact
  • Create and deliver timely content that you know your users want
  • Glean performance-driving insights that help your company increase its value to a growing customer base
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We know you're busy!

Take this pocket sized strategy guide with you on your commute and get to that meeting prepared to get buy-in and results.

Bite-sized strategy guidance to follow as you build out your upsell program.

Influencers & Strategists 2023

Celebrate the industry’s TOP100 Influencers & Strategists in Customer Marketing & Advocacy (CMA).

“From a customer marketing perspective, Base is the first of its kind in helping customer marketing & advocacy practitioners bundle reference management, advocacy management, and marketing as well as customer marketing.”

Luis Gonzalez, Manager, Global Customer Advocacy at Alteryx

Ready to give your company's upsell/ cross-sell/ expansion goals a boost?