Boost Upsell, Cross-sell & Expansion with Customer-led Campaigns
We know that the most important aspect of building a campaign that impacts new deals and pipeline is cross-team collaboration, so we’ve designed our platform to make is easier for you to work with Sales and CS teams via a single source of truth. Identify opportunities and work to achieve bottom line results – together.
Roll out programs that give your customers what they need to succeed
Focus on delivering increasing value to your customers and turn them into loyal advocates
- Engage to understand your customers’ needs
- Build credibility and foster loyalty
- Benefit from a mutually invested relationship and reciprocal growth
Engage when and where it matters most to your users
- Track your customers’ user journeys across touchpoints and platforms
- Engage with channels your customers and users prefer
- Unlock endless opportunities to deliver the content and the value they need
Act on customer lifecycle insights that help drive expansion
- Feed your centralized experience data back into your organization to increase performance
- Create new and effective triggers for campaigns, and target relevant audiences with credible promotions
- Gather cross-platform data to track and evaluate key customer lifecycle activities
- Trigger automated upsell or cross-sell campaigns based on bigger and better data
- Continually track and tweak maturity scoring to identify growth opportunities
- Close the loop by delivering ready to expand customers to AEs via the same CRM-integrated platform
Adopt a programmatic approach to enrich the customer journey
From onboarding, through value realization, to advanced usage & advocacy, your customers are on a new journey with you & they want to stay
- Get to know your customers and users
- Utilize a programmatic approach to increase lifetime value and make a bigger impact
- Create and deliver timely content that you know your users want
- Glean performance-driving insights that help your company increase its value to a growing customer base
We know you're busy!
Take this pocket sized strategy guide with you on your commute and get to that meeting prepared to get buy-in and results.
Bite-sized strategy guidance to follow as you build out your upsell program.
#TOP100 CMA
Influencers & Strategists 2023
Celebrate the industry’s TOP100 Influencers & Strategists in Customer Marketing & Advocacy (CMA).
“From a customer marketing perspective, Base is the first of its kind in helping customer marketing & advocacy practitioners bundle reference management, advocacy management, and marketing as well as customer marketing.”