Optimize Upsell
& Cross-sell
Roll out programs that impact adoption, expansion & retention
Focus on delivering increasing value to your existing users and turn them into loyal advocates
- Engage to help your customers and users succeed
- Build credibility and foster loyalty
- Benefit from a mutually invented relationship and reciprocal growth
Engage when and where it matters most to your users
- Track your customers’ user journeys across touchpoints and platforms
- Engage with channels your customers and users prefer
- Unlock endless opportunities to deliver the content and the value they need
Act on customer lifecycle insights that help drive expansion
- Feed your centralized experience data back into your organization to increase performance
- Create new and effective triggers for campaigns, and target relevant audiences with credible promotions
- Gather cross-platform data to track and evaluate key customer lifecycle activities
- Trigger automated upsell or cross-sell campaigns based on bigger and better data
- Continually track and tweak maturity scoring to identify growth opportunities
- Close the loop by delivering ready to expand customers to AEs via the same CRM-integrated platform
Adopt a programmatic approach to enrich the customer journey
From onboarding, through value realization, to advanced usage & advocacy, your customers are on a new journey with you & they want to stay
- Get to know your customers and users
- Utilize a programmatic approach to increase lifetime value and make a bigger impact
- Create and deliver timely content that you know your users want
- Glean performance-driving insights that help your company increase its value to a growing customer base
#TOP100 CMA
Influencers & Strategists
Celebrate the industry’s TOP25 Influencers & TOP100 Strategists in Customer Marketing & Advocacy (CMA)
“From a customer marketing perspective, Base is the first of its kind in helping customer marketing & advocacy practitioners bundle reference management, advocacy management, and marketing as well as customer marketing.”