Unlock the Power of Customer Marketing
Are you ready to go from making ripples to making waves?
Base is the only Customer Marketing software you’ll need from herein
How Base Works
Base is where marketers consolidate customer journey data, and then activate and scale meaningful interactions with customers to fuel and sustain growth.
Gather Around a Single Source of Truth
Base is a headquarters for you, your organization’s cross-functional teams, and your customers.
Control Center
A smart dashboard for you to orchestrate, define, track, and measure the impact of your Customer Marketing programs
Team Interfaces
Tight, two-way CRM integration and workflows that connects all the dots in one place to boost Sales efficiency and increase LTV
CMA Programs
How, where, and when all your engagement and activation efforts are weaved into customer experiences
Your customer lifecycle and expansion goals require a platform that can execute your vision:
- Build an audience list with demographic, firmographic, and behavioral data
- Create upsell, cross-sell, retention campaigns in one place
- Report on campaign performance and ROI
Make AI work for you:
- Save time on creating content from customer call data
- Gain real visibility on customer sentiment & intent
- Build competitive battle cards and playbooks
- Generate case studies, quotes, reviews that are ready for customer approval in a few clicks
AI-powered references:
- Identify reference customers
- Self-serve and/or managed reference request in CRM, Slackbot, or web application
- Create, manage, repurpose, and track referenceable content
- Measure reference program ROI
- Leverage AI to match, connect and recommend content
Building and scaling your advocacy program is easy when you can:
- Manage your campaigns in one place
- Reward your champions throughout their journey
- Create challenges for different audiences
- Track advocate activities and engagement scores
- Report on promising advocacy acts and their impact on revenue
Foster community with:
- A central location for discussions, product feedback, knowledge sharing, and more
- Different community access levels per audience type (customers, prospects, partners, peers, etc.)
- The ability to combine advocacy programs, lifecycle marketing programs, and more in one platform
- A space where anyone can ask for help
Access a centralized view of your customer experience data
Create data-driven customer journey visualization
Consolidate and visualize data from all systems and touchpoints: CRM, Support systems, Product, Website, Knowledge base, Community and more, to understand your customers’ post-sales journeys and design the next-best engagement.
Slice & dice the data to build targeted post-sale campaigns
Base gives you all the data you need, at your fingertips. Slice & dice the data per any attribute - contact, account, geography, industry, location, use case, NPS score, and more. Create contextual and hyper-targeted post-sales campaigns your customers will engage with.
Focus on the metrics that matter most to the business
Build customer marketing programs that target and achieve business-driven goals: From product and feature adoption, through upsell and cross-sell, customer reference management, churn reduction and brand advocacy - you can do it all in Base.
Monitor and Optimize Customer Marketing impact on the Business
Out-of-the-box reports - track ASK activities and conversion rates, rewards redemption, source references, find referenceable content, and connect the dots between Customer Marketing programs and influenced revenue.
Build Your End-to-End CLG Strategy
Define business-driven goals
From increasing product adoption, through scaling advocacy, reference management, to churn reduction, upsell or cross-sell - do it all with Base.
Be empowered to get creative
Realize your boldest ideas, use your most engaging content, and build campaigns that motivate your customers with over 40 different ASKs available on Base.
Target at scale with automation
Choose contacts or accounts to engage with, individually or in lists, based on automated rules, location and industry. Launch campaigns in context, engage with different customers optimally.
Measure ROI, CMA Attribution and Influenced Revenue
Generate out-of-the-box reports
Track ASK activities and conversion, reward redemption, source references, find referenceable content, and more.
Measure Customer Marketing & Advocacy ROI
Correlate between ASKs - such as reference calls provided or case studies sent to prospects) - and revenue impact.
Gather company-level insights
Deliver product feedback, boost sales efficiency, and measure contribution to revenue influence and Life Time Value.
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We’re committed to keeping your information safe
Customer engagement is built on Trust. We are too.
Base is committed to the security of our customers and their data. As a cloud-based company entrusted with some of our customers’ most valuable data – aka your customers data – we are focused on keeping you and your data safe.
Base undergoes periodic penetration testing, and encrypts data at rest and in-transit. Our customers entrust sensitive data to our care. Keeping customer data safe is our priority.
