Unlock the Power of Customer Marketing

Are you ready to go from making ripples to making waves?

Base is the only Customer Marketing software you’ll need from herein

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Unlock the Power of Customer Marketing

Gather Around a Single Source of Truth

Base is a headquarters for you, your organization’s cross-functional teams, and your customers.

Control Center

Control Center

A smart dashboard for you to orchestrate, define, track, and measure the impact of your Customer Marketing programs

Team Interfaces

Team Interfaces

Tight, two-way CRM integration and workflows that connects all the dots in one place to boost Sales efficiency and increase LTV

CMA Programs

CMA Programs

How, where, and when all your engagement and activation efforts are weaved into customer experiences

How Base Works

Base is where marketers consolidate customer journey data, and then activate and scale meaningful interactions with customers to fuel and sustain growth.

Book a Demo
How Base Works

Here’s Why Marketing Leaders Love Base

Base unleashes your Customer Marketing & Advocacy programs!

With Base the world's most customer-led brands are empowered to:

Access a centralized view of your customer experience data

Consolidate and visualize data from all systems and touchpoints: CRM, Support systems, Product, Website, Knowledge base, Community and more, to understand your customers’ post-sales journeys and design the next-best engagement.
Create data-driven customer journey visualization
Base gives you all the data you need, at your fingertips. Slice & dice the data per any attribute - contact, account, geography, industry, location, use case, NPS score, and more. Create contextual and hyper-targeted post-sales campaigns your customers will engage with.
Slice & dice the data to build targeted post-sale campaigns
Build customer marketing programs that target and achieve business-driven goals: From product and feature adoption, through upsell and cross-sell, customer reference management, churn reduction and brand advocacy - you can do it all in Base.
Focus on the metrics that matter most to the business
Out-of-the-box reports - track ASK activities and conversion rates, rewards redemption, source references, find referenceable content, and connect the dots between Customer Marketing programs and influenced revenue.
Monitor and Optimize Customer Marketing impact on the Business

Build Your End-to-End CLG Strategy

From increasing product adoption, through scaling advocacy, reference management, to churn reduction, upsell or cross-sell - do it all with Base.


Define business-driven goals
Realize your boldest ideas, use your most engaging content, and build campaigns that motivate your customers with over 40 different ASKs available on Base.
Be empowered to get creative
Choose contacts or accounts to engage with, individually or in lists, based on automated rules, location and industry. Launch campaigns in context, engage with different customers optimally.
Target at scale with automation

Measure ROI, CMA Attribution and Influenced Revenue

Track ASK activities and conversion, reward redemption, source references, find referenceable content, and more.
Generate out-of-the-box reports
Correlate between ASKs - such as reference calls provided or case studies sent to prospects) - and revenue impact.
Measure Customer Marketing & Advocacy ROI
Deliver product feedback, boost sales efficiency, and measure contribution to revenue influence and Life Time Value.
Gather company-level insights

Access a centralized view of your customer experience data

Create data-driven customer journey visualization

Consolidate and visualize data from all systems and touchpoints: CRM, Support systems, Product, Website, Knowledge base, Community and more, to understand your customers’ post-sales journeys and design the next-best engagement.

Slice & dice the data to build targeted post-sale campaigns

Base gives you all the data you need, at your fingertips. Slice & dice the data per any attribute - contact, account, geography, industry, location, use case, NPS score, and more. Create contextual and hyper-targeted post-sales campaigns your customers will engage with.

Focus on the metrics that matter most to the business

Build customer marketing programs that target and achieve business-driven goals: From product and feature adoption, through upsell and cross-sell, customer reference management, churn reduction and brand advocacy - you can do it all in Base.

Monitor and Optimize Customer Marketing impact on the Business

Out-of-the-box reports - track ASK activities and conversion rates, rewards redemption, source references, find referenceable content, and connect the dots between Customer Marketing programs and influenced revenue.

Create data-driven customer journey visualization
Slice & dice the data to build targeted post-sale campaigns
Focus on the metrics that matter most to the business
Monitor and Optimize Customer Marketing impact on the Business

Build Your End-to-End CLG Strategy

Define business-driven goals

From increasing product adoption, through scaling advocacy, reference management, to churn reduction, upsell or cross-sell - do it all with Base.


Be empowered to get creative

Realize your boldest ideas, use your most engaging content, and build campaigns that motivate your customers with over 40 different ASKs available on Base.

Target at scale with automation

Choose contacts or accounts to engage with, individually or in lists, based on automated rules, location and industry. Launch campaigns in context, engage with different customers optimally.

Define business-driven goals
Be empowered to get creative
Target at scale with automation

Measure ROI, CMA Attribution and Influenced Revenue

Generate out-of-the-box reports

Track ASK activities and conversion, reward redemption, source references, find referenceable content, and more.

Measure Customer Marketing & Advocacy ROI

Correlate between ASKs - such as reference calls provided or case studies sent to prospects) - and revenue impact.

Gather company-level insights

Deliver product feedback, boost sales efficiency, and measure contribution to revenue influence and Life Time Value.

Generate out-of-the-box reports
Measure Customer Marketing & Advocacy ROI
Gather company-level insights

Popular Use Cases

Award-winning Leader of Customer-Led Growth Category

Best Support Fall 2021
Best Support Spring 2022
Best Support Winter 2022
High Performe Fall 2021
High Performe Spring 2022
High Performe Winter 2022

We’re committed to keeping your information safe

Customer engagement is built on Trust. We are too.

Base is committed to the security of our customers and their data. As a cloud-based company entrusted with some of our customers’ most valuable data – aka your customers data – we are focused on keeping you and your data safe.

Base undergoes periodic penetration testing, and encrypts data at rest and in-transit. Our customers entrust sensitive data to our care. Keeping customer data safe is our priority.

Customer engagement is built on Trust.