Questions for TOP100 2023 Nominees

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In this year’s TOP100 program, we’re focusing on what we believe are the top common traits of a successful customer marketer:

  • Good communication skills and personal brand building
  • Internal collaboration with multiple teams, executive buy-in
  • A program strategy that aligns with your company’s business goals
  • Measurable KPIs and clear business impact
  • A customer champion: strong relationship-building, alignment and storytelling