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Advocacy
- Getting Buy-in… to Buy.
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- How Customer-led Growth is fueling Community-led Growth
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- Advocacy Programs: Getting Buy-In from 3 Key Stakeholders
- Getting Strategic with Customer Marketing
- CMOs, It’s Time to Evaluate Your Post-sale, Customer Experience Funnel
- Customer Advocacy Program: Empower Customers to Become Great Advocates
- Customer Advocacy: 3 ways to impact sales you haven’t considered
- Customer Advocacy: When Will Marketers Discover Customers?
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- The Power of Human Connection: 5 Key Takeaways from Christina Garnett’s Session on The Obsession CLG Tour 2023
- Leading the Industry: Base’s Inaugural Customer-Led Growth (CLG) Survey
- Customer Marketers, Here’s How to Use Your Customer Marketing Skills to Navigate the Downturn – Let’s Make Lemonade
- The Seven Habits of a Highly Effective Customer Marketer (part one)
- Hiring a Customer Marketing Manager? Look for These Backgrounds
- Crowdvocate Raises $15M in Funding and Announces Rebrand
- Thoughts from within the trenches: Community
- Driving The First TOP100 Customer Marketing & Advocacy Strategists & Influencers
- Integrated Advocacy: Unleashing the potential of ungated customer advocacy
- What does marketing have to do with customer success?
Community Management
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- Things That Were Said Around the April References Roundtable – Part 2: Sales Enablement
- Things That Were Said Around the April References Roundtable – Part 1: Managed or Self-serve References?
- What You Need to Know to Plan a Successful Upsell/ Cross-sell/ Expansion Campaign
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Customer References
Customer-led Growth
Lifecycle Marketing
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- Customer Marketers in 2024: A Playbook For Success
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- March 24th TOP100 Happy Hour
- Feb 14 2023 Base Roadmap for Customers
- Jan 24, 2023 OutSystems Webinar: Working Together As a Customer Marketing Team
- Thanks for everything you do!
- Customer Strategies in Growth Companies
- 2021 Planning – Build Advocacy Programs & Get Executive Buy In
- Advocacy for Women in the Workplace: Address Change, Advance Your Career
- Hubspot’s Winning Collaboration Between Customer Marketing and Customer Success
- Webinar: Customer Engagement & Advocacy for a Virtual World
- Winning with Collaboration Between Customer Marketing, CX and CS
- Webinar: How to create genuine advocacy for B2B companies
- The Role of B2B Communities in Customer Engagement & Advocacy
- The 5 Step Playbook for Creating Customer Awards Programs That Rival The Oscars by Kevin Lau
- Reference Management Best Practices, Challenges & Pro Tips
- The State of Software Buying – Amanda Malko, CMO, G2
- Elevate Your Customer Marketing To Strategically Drive Growth
- B2B Reviews: Strategy Considerations and Tracking
- Building a Customer Advocacy Strategy
- Create a Culture of Customer Advocacy: Get Organizational Buy-in and Drive Adoption
- Opportunities, Challenges & Impact for Customer Marketing in 2022