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Posts
Advocacy
- Getting Buy-in… to Buy.
- Why Launching The TOP100 Influencers & Strategists in CMA for the Second Time Means More Today Than Ever Before
- Gaining Executive Buy-In & Trust with Strategic Measurement
- The 5-Step Playbook for Creating Customer Awards Programs That Rival The Oscars
- Customer-led Growth – The New B2B Framework for Sustainable Growth and Advocacy
- The Seven Habits of a Highly Effective Customer Marketer (part two)
- Turn your B2B community of product users into advocates in 4 easy steps
- A Ground-Up Approach to Customer Marketing Strategy & Program
- The Top Customer Marketing Conferences in 2022
- 7 Tips for Running Advocacy on a Small Team
- Building Advocacy Workflows into Your Customer Journey
- How Customer-led Growth is fueling Community-led Growth
- Interview Questions for Hiring a Customer Marketing Manager
- Advocacy Programs: Getting Buy-In from 3 Key Stakeholders
- Getting Strategic with Customer Marketing
- CMOs, It’s Time to Evaluate Your Post-sale, Customer Experience Funnel
- Reimagine Digital Customer Experience and Come out of Crisis Stronger
- Customer Advocacy Program: Empower Customers to Become Great Advocates
- Customer Advocacy: 3 ways to impact sales you haven’t considered
- Customer Advocacy: When Will Marketers Discover Customers?
B2B Marketing
- The Seven Habits of a Highly Effective Customer Marketer (part one)
- Hiring a Customer Marketing Manager? Look for These Backgrounds
- Crowdvocate Raises $15M in Funding and Announces Rebrand
- Thoughts from within the trenches: Community
- Driving The First TOP100 Customer Marketing & Advocacy Strategists & Influencers
- Integrated Advocacy: Unleashing the potential of ungated customer advocacy
- What does marketing have to do with customer success?
Community Management
Customer Marketing
- The Top 5 Hurdles to Overcome on Your Road to Building a Customer Reference Program with Revenue Impact
- 2022 – A Year in CLG
- Launching a World-class Customer Advisory Board (CAB)
Customer References
Customer-led Growth
Lifecycle Marketing
Events
- March 28th Webinar Referencing For Impact
- On-demand webinar: You Are The Champion: Using Your Customer Marketing Superpowers to Unlock a Super Career Path
- On Demand Webinar: The Job is Yours: Gearing Up to Find Your Next Position in Customer Marketing
- March 24th TOP100 Happy Hour
- December 14th Base Webinar: Making the Case for Customer Marketing in 2023
- Feb 14 2023 Base Roadmap for Customers
- Jan 24, 2023 OutSystems Webinar: Working Together As a Customer Marketing Team
- Thanks for everything you do!
- Customer Strategies in Growth Companies
- 2021 Planning – Build Advocacy Programs & Get Executive Buy In
- Advocacy for Women in the Workplace: Address Change, Advance Your Career
- Hubspot’s Winning Collaboration Between Customer Marketing and Customer Success
- Webinar: Customer Engagement & Advocacy for a Virtual World
- Winning with Collaboration Between Customer Marketing, CX and CS
- Webinar: How to create genuine advocacy for B2B companies
- Customer Engagement Marketing: How Marketing Helps Drive Customer Renewals and Expansion
- The Role of B2B Communities in Customer Engagement & Advocacy
- The 5 Step Playbook for Creating Customer Awards Programs That Rival The Oscars by Kevin Lau
- Reference Management Best Practices, Challenges & Pro Tips
- The State of Software Buying – Amanda Malko, CMO, G2
- Elevate Your Customer Marketing To Strategically Drive Growth
- B2B Reviews: Strategy Considerations and Tracking
- Building a Customer Advocacy Strategy
- Create a Culture of Customer Advocacy: Get Organizational Buy-in and Drive Adoption
- Opportunities, Challenges & Impact for Customer Marketing in 2022