The CMA Programs

Base is your go-to place to visualize customer journeys, create and manage cross-channel marketing campaigns to engage effectively with your entire customer base. Don’t reach out to your customers only when you need something. Be there with them along the way. They will want to help you!



CMA Programs

Where-You-Are-At Engagement

When you know how, where, and when to engage your customers most effectively, every interaction is an opportunity.

In-App Pop-Ups

Engage your users in the field, while using your product.

Get user feedback, announce an upcoming event, or launch a campaign. Use Base to conduct branded and interactive conversations with segmented user groups. Collect and aggregate experience data, that is worth its weight in pure gold for your product and customer success colleagues.

On-App PopUps


Use email communications in context and avoid becoming noise.

Build your email sequences based on where your customers are in their journey:

  1. Onboarding? Time to educate them and help them reach the aha! moment
  2. Using a new feature? Let your AEs nominate them as references
  3. First renewal? Invite them to your referral program
  4. Attended a webinar? Have them join your community

Everywhere & Anywhere Online

Access unified lifecycle data to unlock personalization at scale.

Choose where and when to engage with your customers, across any digital touchpoint: on your website, in your support platform, when they browse your academy, etc.


Text Messages or Slack

Customer-led communication gets the message across.

Does your customer live in Slack or does she prefer you to reach out via text message?
We partner with leading conversational apps to help you reach your audiences and open what eventually will be two-way lines of communication.


Branded Advocacy & Community Portal

We are committed to supporting your growth.

Move your already-established community over to our white-label portal or use it to hit-the-ground-running with an advocacy interface developed to help you roll out your programs and scale faster, with less effort:

  • Add the portal as a stand-alone landing page to your website
  • Or embed it within an existing introductory page

Let your advocates choose the ASKs they want to complete, reward them and boost their motivation via the advocacy leaderboard.

Branded Advocacy & Community Portal Customer Portals (1)


Tune gamification up or down according to the programs you run and the audiences you target.

With Base you can give a white-glove experience to C-suite executives, while at the same time leveraging gamification methodologies (leader boards, badges, etc.) to target mid-level or more junior roles.

Gamification Leaderboard