Celebrating the TOP100 Influencers & Strategists in Customer Marketing and Advocacy

#TOP100CMA23

It’s been both a challenging and an exciting year for Customer Marketing, as the practice continues on its evolutionary path towards Customer-Led Growth. In spite and perhaps in light of the current economic downturn, we’re seeing more companies catch on and embrace the strategy, as practitioners are proving their programs’ worth in growth – on every plane. From an overall improved experience, to advocacy, to revenue, retention, references and beyond, every win calls for a celebration, and we’re proud to be spotlighting our industry’s MVPs. Gal Biran, Co-Founder & CEO, Base

Meet the Judges

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Vinay Bhagat
Founder & CEO, TrustRadius
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Cynthia Hester
Director, Global Customer Programs, Google Cloud
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Barbara Thomas
Sr. Customer Advocacy Program Manager, Imprivata
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Kevin Lau
Sr. Director of Customer Advocacy & Experiential Marketing, F5
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Deena Zenyk
Co-Founder and Chief Client Officer, Captivate Collective
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Introducing The TOP100 Influencers & Strategists in CMA

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Cate Vanasse
Director of Global Customer Marketing, Cisco Meraki
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Kaycee McAdams
Director, Customer Marketing Bandwidth Inc.
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Lane Holt
Director of CX and Scale Programs, Gainsight
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Scott K. Wilder
VP Customer, Partner & Community Engagement Base
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Virginia Bryant
Director of Customer Marketing, GitHub
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Adrian Chang
Vice President - Growth,CX & Design Mindtickle
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Nick Bennett
Senior Director of Event-Led Growth & Evangelism Airmeet
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Sara Huntley
Director, Global Customer Engagement Nuance Communications
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Dana Alvarenga
Vice President of Customer Experience SlapFive
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Evan Jacobs
Head of Customer & Partner Marketing Chainalysis
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Huw Wigley
Post-Sales Marketing Manager Customer Marketing Alliance
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Helen Feber
Managing Partner, Referential, Inc.
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Michael Beahm
Customer Marketing Manager, Advocacy at Procore Technologies
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Jeanne Talbot
Senior Director - Customer Marketing & Corporate Communications
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Diana Yanez-Pastor
Customer Advocacy Leader at Zscaler
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David Coates
Director, Customer Marketing at Forter
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Angela Wells
Head of Customer Advocacy & Executive Programs at Splunk
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Christina Garnett
Principal Marketing Manager, Offline Community and Advocacy at HubSpot
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Bev Barnett
Customer Advocacy Engagement Strategist at Workday
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Valeria Gomez
Manager, Customer Marketing Programs at Airtable
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Pascale Royal
Director of Executive Customer Programs at Coupa Software
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Ann Kathryn Kelly
Global Advocacy Communications at Cisco
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Kelsey Bourque
Global Head of Customer Advocacy at Adobe
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Claire Grove
Senior Director, Global Customer Advocacy & Storytelling at ServiceNow
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Andrew Sevillia
Customer Advocacy & Marketing at UserEvidence
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Aly McGue
Customer Marketing Director at Amplitude
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Ari Hoffman
VP of Customer Marketing & Advocacy at Influitive
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Luis Gonzalez
Sr. Manager, Global Customer Advocacy at Alteryx
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Florian Engel
Director, Customer Marketing at Aiven
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Cindy Aitken
Director, Customer Marketing at Appian Corporation
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Valerio Battelli
Head of Global Advocacy, Strategy & Planning at Cisco
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Shannon Howard
Customer Marketing Manager at PeopleGrove
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Meghan Barrett
Director, Customer Marketing at CyberArk
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Jenna Feldman
Manager, Voice of the Customer at Genesys
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Alison Bukowski
Head of Marketing at PeerSpot
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Amy Friedman
Director, Customer Advocacy at Workday
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Jeff Gabel
Customer Advocacy Lead at ServiceNow
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Antu Buck
Director, Customer Marketing & Community at Gigamon
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Leslie Barrett
Director of Customer Marketing & Advocacy at Sendoso
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Eddie Miller
Executive Vice President Big Sky Communications
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Meenakshi Lakhwani
Senior Customer Advocacy Manager Workday
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Maria Sturgeon
Director, Customer Engagement at BMC
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Robert Solby
Customer Marketing Manager at Adobe
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Alexie Glover
Customer Marketing and Advocacy Consultant
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Jeni Asaba
Sr. Manager, Community Engagement & Advocacy at Jamf
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Melanie Gomez
Sr. Program Manager, Executive Engagement at Citrix
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David Sroka
CEO at Point of Reference
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Nicole Dingley
VP Marketing at Ad Astra
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Evan Huck
CEO+Founder at UserEvidence
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Lauren Turner
Director, Customer Marketing at Alyce
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Margot Leong
Creator & Host Beating The Drum Podcast
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Amy Pang
Senior Director of Global Customer Marketing at Fortinet
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Thao Littler
Customer Advocacy Manager
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Heather Pritchett
Director, Customer Voice at OutSystems
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Kalina Bryant
Advisor and Founder at UnapologeTECH
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Bree Bunzel
Head of Global Customer Marketing at Dropbox
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Sue Reukauf
Senior Manager of Customer Marketing & Advocacy at Renaissance
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Colleen Padnos
President at Big Sky Communications Inc.
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Ciana Abdollahian
Director, Customer Advocacy at Snyk
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Jenni Adair
Director, Customer Advocacy
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Amanda Peacock
Director of Customer Marketing at Zylo
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Cas Feder
Customer Advocacy Lead at monday.com
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Irwin Hipsman
Director of Customer Marketing at Forrester
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Mindy Youngs
Senior Director, Customer Marketing at Procore Technologies
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Nick Venturella
Sr. Customer Marketing Advocacy Manager at Databricks
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Bianca Del Vecchio
Senior Customer Advocacy Consultant at Captivate Collective
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Katlin Hess
Director, Customer Marketing at G2
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Hope Mascott
Global Customer Marketing & Advocacy Manager at Progress
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Robin Hamilton
CEO of inEvidence - Customer Storytellers
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Stephanie Hartsog
Senior Director, Global Community and Customer Marketing at Augury
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Liz Richardson
Co-Founder and CRO at Captivate Collective
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Amy Payne
Vice President, Customer, Partner & Events Marketing at Talkdesk
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Kaitlin Ross
Cisco Head of Advocacy Innovation & Optimization
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Abby R. Atkinson
Director of Customer Advocacy at Illumio
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Courtney Struthers
Senior Director, Customer Advocacy and Marketing at Expel
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Riciel Crudo
Customer Reference Manager at JFrog
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Liz Greer
Manager, Product & Customer Marketing, Salesforce
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Cristina Errico Sartori
Global Cybersecurity Customer Marketing Lead Cisco
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Rachel Ward
Director of Customer Marketing at Allbound
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Rona Aharonson
Head of CLG Programs at Base
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Timothy Newborn
Senior Customer Marketing and Advocacy Manager
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Bridget Heaton
Senior Manager, Customer Marketing Slack
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Nathalie Bar
Head of Customer Advocacy Temenos
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Steven Woodward
Director, Client Experience Ciox Health
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Asha May
VP, Customer Experience
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Gal Biran
CEO and Co-founder Base
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Colleen Reidy
Director of Customer Advocacy Veracode
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Tena West
Senior Manager, Customer Advocacy and Lifecycle F5
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Dan McCall
Chief Executive Officer at Influitive
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Laura Ramos
Vice President, Principal Analyst at Forrester Research
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Christina Melluzzi
Director, Global Customer Marketing & Advocacy, Cisco
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Amy Bills
VP, Principal Analyst, Customer Engagement Strategies, Forrester
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Julie Perino
Head of Global Customer Marketing Adobe
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Victoria LaPlante
Director of Customer Marketing & Community at FloQast
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Maria Sztarovics
Founder & CEO at Wings4U
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Allyson Havener
Vice President, Marketing at TrustRadius
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Leslie Paterson
Vice President, Global Customer Advocacy & Engagement at Genesys
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Judy Quintana
Sr. Director, B2B Marketing at OpenTable
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Jeff Ernst
Co-founder & CEO at SlapFive
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Rodrigo Souto
Manager, Customer Advocacy & Proof at HubSpot
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Yasasree Nerayanuri
VP - Customer Marketing and Community

Welcome to the 2023 TOP100 in CMA!

This year’s TOP100 Influencers & Strategists program is about celebrating the collective knowledge we’ve gained towards taking the next step on our evolutionary path from Customer Marketers to Customer-Led Growth practitioners. It’s about putting people engaging with people above all else, and leveraging our relationships to fuel growth. Knowing that getting better at engaging with our customers, our teams, our communities, our vendors, and our employees, is the key to unlocking the future of B2B – we’re spotlighting the super-engagers in our space and their stories, to help others grow.

Program Progress

January 4
Nominations Open
January 17
Nominations Close
January 19
Voting Opens
January 25
Voting Closes
February 1
Judging Begins
February 21
TOP100 Announced!
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Spotlighting the Pioneers of CLG

Are you on a team that’s taken their super powers to the next level, delivering numbers in multiple areas such as Acquisition, Adoption, Retention and Expansion? Know of other teams or leaders that are putting CLG into practice? We added a special section to our nomination form so we can celebrate the movers and shakes paving the way.

We’ll publish the list of CLG Pioneers soon!