Celebrating the TOP100 Influencers & Strategists in Customer Marketing and Advocacy

#TOP100CMA23

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It’s been both a challenging and an exciting year for Customer Marketing, as the practice continues on its evolutionary path towards Customer-Led Growth. In spite and perhaps in light of the current economic downturn, we’re seeing more companies catch on and embrace the strategy, as practitioners are proving their programs’ worth in growth – on every plane. From an overall improved experience, to advocacy, to revenue, retention, references and beyond, every win calls for a celebration, and we’re proud to be spotlighting our industry’s MVPs. Gal Biran, Co-Founder & CEO, Base

Meet the Judges

Vinay Bhagat

Founder & CEO, TrustRadius

Cynthia Hester

Director, Global Customer Programs, Google Cloud

Barbara Thomas

Sr. Customer Advocacy Program Manager, Imprivata

Kevin Lau

Sr. Director of Customer Advocacy & Experiential Marketing, F5

Deena Zenyk

Co-Founder and Chief Client Officer, Captivate Collective

Introducing The TOP100 Influencers & Strategists in CMA

Cate Vanasse

Director of Global Customer Marketing, Cisco Meraki

Kaycee McAdams

Director, Customer Marketing Bandwidth Inc.

Lane Holt

Director of CX and Scale Programs, Gainsight

Scott K. Wilder

VP Customer, Partner & Community Engagement Base

Virginia Bryant

Director of Customer Marketing, GitHub

Adrian Chang

Vice President - Growth,CX & Design Mindtickle

Nick Bennett

Senior Director of Event-Led Growth & Evangelism Airmeet

Sara Huntley

Director, Global Customer Engagement Nuance Communications

Dana Alvarenga

Vice President of Customer Experience SlapFive

Evan Jacobs

Head of Customer & Partner Marketing Chainalysis

Huw Wigley

Post-Sales Marketing Manager Customer Marketing Alliance

Helen Feber

Managing Partner, Referential, Inc.

Michael Beahm

Customer Marketing Manager, Advocacy at Procore Technologies

Jeanne Talbot

Senior Director - Customer Marketing & Corporate Communications

Diana Yanez-Pastor

Customer Advocacy Leader at Zscaler

David Coates

Director, Customer Marketing at Forter

Angela Wells

Head of Customer Advocacy & Executive Programs at Splunk

Christina Garnett

Principal Marketing Manager, Offline Community and Advocacy at HubSpot

Bev Barnett

Customer Advocacy Engagement Strategist at Workday

Valeria Gomez

Manager, Customer Marketing Programs at Airtable

Pascale Royal

Director of Executive Customer Programs at Coupa Software

Ann Kathryn Kelly

Global Advocacy Communications at Cisco

Kelsey Bourque

Global Head of Customer Advocacy at Adobe

Claire Grove

Senior Director, Global Customer Advocacy & Storytelling at ServiceNow

Andrew Sevillia

Customer Advocacy & Marketing at UserEvidence

Aly McGue

Customer Marketing Director at Amplitude

Ari Hoffman

VP of Customer Marketing & Advocacy at Influitive

Luis Gonzalez

Sr. Manager, Global Customer Advocacy at Alteryx

Florian Engel

Director, Customer Marketing at Aiven

Cindy Aitken

Director, Customer Marketing at Appian Corporation

Valerio Battelli

Head of Global Advocacy, Strategy & Planning at Cisco

Shannon Howard

Customer Marketing Manager at PeopleGrove

Meghan Barrett

Director, Customer Marketing at CyberArk

Jenna Feldman

Manager, Voice of the Customer at Genesys

Alison Bukowski

Head of Marketing at PeerSpot

Amy Friedman

Director, Customer Advocacy at Workday

Jeff Gabel

Customer Advocacy Lead at ServiceNow

Antu Buck

Director, Customer Marketing & Community at Gigamon

Leslie Barrett

Director of Customer Marketing & Advocacy at Sendoso

Eddie Miller

Executive Vice President Big Sky Communications

Meenakshi Lakhwani

Senior Customer Advocacy Manager Workday

Maria Sturgeon

Director, Customer Engagement at BMC

Robert Solby

Customer Marketing Manager at Adobe

Alexie Glover

Customer Marketing and Advocacy Consultant

Jeni Asaba

Sr. Manager, Community Engagement & Advocacy at Jamf

Melanie Gomez

Sr. Program Manager, Executive Engagement at Citrix

David Sroka

CEO at Point of Reference

Nicole Dingley

VP Marketing at Ad Astra

Evan Huck

CEO+Founder at UserEvidence

Lauren Turner

Director, Customer Marketing at Alyce

Margot Leong

Creator & Host Beating The Drum Podcast

Amy Pang

Senior Director of Global Customer Marketing at Fortinet

Thao Littler

Customer Advocacy Manager

Heather Pritchett

Director, Customer Voice at OutSystems

Kalina Bryant

Advisor and Founder at UnapologeTECH

Bree Bunzel

Head of Global Customer Marketing at Dropbox

Sue Reukauf

Senior Manager of Customer Marketing & Advocacy at Renaissance

Colleen Padnos

President at Big Sky Communications Inc.

Ciana Abdollahian

Director, Customer Advocacy at Snyk

Jenni Adair

Director, Customer Advocacy

Amanda Peacock

Director of Customer Marketing at Zylo

Cas Feder

Customer Advocacy Lead at monday.com

Irwin Hipsman

Director of Customer Marketing at Forrester

Mindy Youngs

Senior Director, Customer Marketing at Procore Technologies

Nick Venturella

Sr. Customer Marketing Advocacy Manager at Databricks

Bianca Del Vecchio

Senior Customer Advocacy Consultant at Captivate Collective

Katlin Hess

Director, Customer Marketing at G2

Hope Mascott

Global Customer Marketing & Advocacy Manager at Progress

Robin Hamilton

CEO of inEvidence - Customer Storytellers

Stephanie Hartsog

Senior Director, Global Community and Customer Marketing at Augury

Liz Richardson

Co-Founder and CRO at Captivate Collective

Amy Payne

Vice President, Customer, Partner & Events Marketing at Talkdesk

Kaitlin Ross

Cisco Head of Advocacy Innovation & Optimization

Abby R. Atkinson

Director of Customer Advocacy at Illumio

Courtney Struthers

Senior Director, Customer Advocacy and Marketing at Expel

Riciel Crudo

Customer Reference Manager at JFrog

Liz Greer

Manager, Product & Customer Marketing, Salesforce

Cristina Errico Sartori

Global Cybersecurity Customer Marketing Lead Cisco

Rachel Ward

Director of Customer Marketing at Allbound

Rona Aharonson

Head of CLG Programs at Base

Timothy Newborn

Senior Customer Marketing and Advocacy Manager

Bridget Heaton

Senior Manager, Customer Marketing Slack

Nathalie Bar

Head of Customer Advocacy Temenos

Steven Woodward

Director, Client Experience Ciox Health

Asha May

VP, Customer Experience

Gal Biran

CEO and Co-founder Base

Colleen Reidy

Director of Customer Advocacy Veracode

Tena West

Senior Manager, Customer Advocacy and Lifecycle F5

Dan McCall

Chief Executive Officer at Influitive

Laura Ramos

Vice President, Principal Analyst at Forrester Research

Christina Melluzzi

Director, Global Customer Marketing & Advocacy, Cisco

Amy Bills

VP, Principal Analyst, Customer Engagement Strategies, Forrester

Julie Perino

Head of Global Customer Marketing Adobe

Victoria LaPlante

Director of Customer Marketing & Community at FloQast

Maria Sztarovics

Founder & CEO at Wings4U

Allyson Havener

Vice President, Marketing at TrustRadius

Leslie Paterson

Vice President, Global Customer Advocacy & Engagement at Genesys

Judy Quintana

Sr. Director, B2B Marketing at OpenTable

Jeff Ernst

Co-founder & CEO at SlapFive

Rodrigo Souto

Manager, Customer Advocacy & Proof at HubSpot

Yasasree Nerayanuri

VP - Customer Marketing and Community

Welcome to the 2023 TOP100 in CMA!

This year’s TOP100 Influencers & Strategists program is about celebrating the collective knowledge we’ve gained towards taking the next step on our evolutionary path from Customer Marketers to Customer-Led Growth practitioners. It’s about putting people engaging with people above all else, and leveraging our relationships to fuel growth. Knowing that getting better at engaging with our customers, our teams, our communities, our vendors, and our employees, is the key to unlocking the future of B2B – we’re spotlighting the super-engagers in our space and their stories, to help others grow.

Download the Ungated List Read the blog

Program Progress

January 4

Nominations Open

January 17

Nominations Close

January 19

Voting Opens

January 25

Voting Closes

February 1

Judging Begins

February 21

TOP100 Announced!

Spotlighting the Pioneers of CLG

Are you on a team that’s taken their super powers to the next level, delivering numbers in multiple areas such as Acquisition, Adoption, Retention and Expansion? Know of other teams or leaders that are putting CLG into practice? We added a special section to our nomination form so we can celebrate the movers and shakes paving the way.

We’ll publish the list of CLG Pioneers soon!