Login
Book a Demo

Celebrating the TOP100 Influencers & Strategists in Customer Marketing and Advocacy

#TOP100CMA23

Download the full story here

It’s been both a challenging and an exciting year for Customer Marketing, as the practice continues on its evolutionary path towards Customer-Led Growth. In spite and perhaps in light of the current economic downturn, we’re seeing more companies catch on and embrace the strategy, as practitioners are proving their programs’ worth in growth – on every plane. From an overall improved experience, to advocacy, to revenue, retention, references and beyond, every win calls for a celebration, and we’re proud to be spotlighting our industry’s MVPs. Gal Biran, Co-Founder & CEO, Base

Meet the Judges

Vinay Bhagat
Vinay Bhagat
Founder & CEO, TrustRadius
Cynthia Hester
Cynthia Hester
Director, Global Customer Programs, Google Cloud
Barbara Thomas
Barbara Thomas
Sr. Customer Advocacy Program Manager, Imprivata
Kevin Lau
Kevin Lau
Sr. Director of Customer Advocacy & Experiential Marketing, F5
Deena Zenyk
Deena Zenyk
Co-Founder and Chief Client Officer, Captivate Collective

Introducing The TOP100 Influencers & Strategists in CMA

Cate Vanasse
Cate Vanasse
Director of Global Customer Marketing, Cisco Meraki
Kaycee McAdams
Kaycee McAdams
Director, Customer Marketing Bandwidth Inc.
Lane Holt
Lane Holt
Director of CX and Scale Programs, Gainsight
Scott K. Wilder
Scott K. Wilder
VP Customer, Partner & Community Engagement Base
Virginia Bryant
Virginia Bryant
Director of Customer Marketing, GitHub
Adrian Chang
Adrian Chang
Vice President - Growth,CX & Design Mindtickle
Nick Bennett
Nick Bennett
Senior Director of Event-Led Growth & Evangelism Airmeet
Sara Huntley
Sara Huntley
Director, Global Customer Engagement Nuance Communications
Dana Alvarenga
Dana Alvarenga
Vice President of Customer Experience SlapFive
Evan Jacobs
Evan Jacobs
Head of Customer & Partner Marketing Chainalysis
Huw Wigley
Huw Wigley
Post-Sales Marketing Manager Customer Marketing Alliance
Helen Feber
Helen Feber
Managing Partner, Referential, Inc.
Michael Beahm
Michael Beahm
Customer Marketing Manager, Advocacy at Procore Technologies
Jeanne Talbot
Jeanne Talbot
Senior Director - Customer Marketing & Corporate Communications
Diana Yanez-Pastor
Diana Yanez-Pastor
Customer Advocacy Leader at Zscaler
David Coates
David Coates
Director, Customer Marketing at Forter
Angela Wells
Angela Wells
Head of Customer Advocacy & Executive Programs at Splunk
Christina Garnett
Christina Garnett
Principal Marketing Manager, Offline Community and Advocacy at HubSpot
Bev Barnett
Bev Barnett
Customer Advocacy Engagement Strategist at Workday
Valeria Gomez
Valeria Gomez
Manager, Customer Marketing Programs at Airtable
Pascale Royal
Pascale Royal
Director of Executive Customer Programs at Coupa Software
Ann Kathryn Kelly
Ann Kathryn Kelly
Global Advocacy Communications at Cisco
Kelsey Bourque
Kelsey Bourque
Global Head of Customer Advocacy at Adobe
Claire Grove
Claire Grove
Senior Director, Global Customer Advocacy & Storytelling at ServiceNow
Andrew Sevillia
Andrew Sevillia
Customer Advocacy & Marketing at UserEvidence
Aly McGue
Aly McGue
Customer Marketing Director at Amplitude
Ari Hoffman
Ari Hoffman
VP of Customer Marketing & Advocacy at Influitive
Luis Gonzalez
Luis Gonzalez
Sr. Manager, Global Customer Advocacy at Alteryx
Florian Engel
Florian Engel
Director, Customer Marketing at Aiven
Cindy Aitken
Cindy Aitken
Director, Customer Marketing at Appian Corporation
Valerio Battelli
Valerio Battelli
Head of Global Advocacy, Strategy & Planning at Cisco
Shannon Howard
Shannon Howard
Customer Marketing Manager at PeopleGrove
Meghan Barrett
Meghan Barrett
Director, Customer Marketing at CyberArk
Jenna Feldman
Jenna Feldman
Manager, Voice of the Customer at Genesys
Alison Bukowski
Alison Bukowski
Head of Marketing at PeerSpot
Amy Friedman
Amy Friedman
Director, Customer Advocacy at Workday
Jeff Gabel
Jeff Gabel
Customer Advocacy Lead at ServiceNow
Antu Buck
Antu Buck
Director, Customer Marketing & Community at Gigamon
Leslie Barrett
Leslie Barrett
Director of Customer Marketing & Advocacy at Sendoso
Eddie Miller
Eddie Miller
Executive Vice President Big Sky Communications
Meenakshi Lakhwani
Meenakshi Lakhwani
Senior Customer Advocacy Manager Workday
Maria Sturgeon
Maria Sturgeon
Director, Customer Engagement at BMC
Robert Solby
Robert Solby
Customer Marketing Manager at Adobe
Alexie Glover
Alexie Glover
Customer Marketing and Advocacy Consultant
Jeni Asaba
Jeni Asaba
Sr. Manager, Community Engagement & Advocacy at Jamf
Melanie Gomez
Melanie Gomez
Sr. Program Manager, Executive Engagement at Citrix
David Sroka
David Sroka
CEO at Point of Reference
Nicole Dingley
Nicole Dingley
VP Marketing at Ad Astra
Evan Huck
Evan Huck
CEO+Founder at UserEvidence
Lauren Turner
Lauren Turner
Director, Customer Marketing at Alyce
Margot Leong
Margot Leong
Creator & Host Beating The Drum Podcast
Amy Pang
Amy Pang
Senior Director of Global Customer Marketing at Fortinet
Thao Littler
Thao Littler
Customer Advocacy Manager
Heather Pritchett
Heather Pritchett
Director, Customer Voice at OutSystems
Kalina Bryant
Kalina Bryant
Advisor and Founder at UnapologeTECH
Bree Bunzel
Bree Bunzel
Head of Global Customer Marketing at Dropbox
Sue Reukauf
Sue Reukauf
Senior Manager of Customer Marketing & Advocacy at Renaissance
Colleen Padnos
Colleen Padnos
President at Big Sky Communications Inc.
Ciana Abdollahian
Ciana Abdollahian
Director, Customer Advocacy at Snyk
Jenni Adair
Jenni Adair
Director, Customer Advocacy
Amanda Peacock
Amanda Peacock
Director of Customer Marketing at Zylo
Cas Feder
Cas Feder
Customer Advocacy Lead at monday.com
Irwin Hipsman
Irwin Hipsman
Director of Customer Marketing at Forrester
Mindy Youngs
Mindy Youngs
Senior Director, Customer Marketing at Procore Technologies
Nick Venturella
Nick Venturella
Sr. Customer Marketing Advocacy Manager at Databricks
Bianca Del Vecchio
Bianca Del Vecchio
Senior Customer Advocacy Consultant at Captivate Collective
Katlin Hess
Katlin Hess
Director, Customer Marketing at G2
Hope Mascott
Hope Mascott
Global Customer Marketing & Advocacy Manager at Progress
Robin Hamilton
Robin Hamilton
CEO of inEvidence - Customer Storytellers
Stephanie Hartsog
Stephanie Hartsog
Senior Director, Global Community and Customer Marketing at Augury
Liz Richardson
Liz Richardson
Co-Founder and CRO at Captivate Collective
Amy Payne
Amy Payne
Vice President, Customer, Partner & Events Marketing at Talkdesk
Kaitlin Ross
Kaitlin Ross
Cisco Head of Advocacy Innovation & Optimization
Abby R. Atkinson
Abby R. Atkinson
Director of Customer Advocacy at Illumio
Courtney Struthers
Courtney Struthers
Senior Director, Customer Advocacy and Marketing at Expel
Riciel Crudo
Riciel Crudo
Customer Reference Manager at JFrog
Liz Greer
Liz Greer
Manager, Product & Customer Marketing, Salesforce
Cristina Errico Sartori
Cristina Errico Sartori
Global Cybersecurity Customer Marketing Lead Cisco
Rachel Ward
Rachel Ward
Director of Customer Marketing at Allbound
Rona Aharonson
Rona Aharonson
Head of CLG Programs at Base
Timothy Newborn
Timothy Newborn
Senior Customer Marketing and Advocacy Manager
Bridget Heaton
Bridget Heaton
Senior Manager, Customer Marketing Slack
Nathalie Bar
Nathalie Bar
Head of Customer Advocacy Temenos
Steven Woodward
Steven Woodward
Director, Client Experience Ciox Health
Asha May
Asha May
VP, Customer Experience
Gal Biran
Gal Biran
CEO and Co-founder Base
Colleen Reidy
Colleen Reidy
Director of Customer Advocacy Veracode
Tena West
Tena West
Senior Manager, Customer Advocacy and Lifecycle F5
Dan McCall
Dan McCall
Chief Executive Officer at Influitive
Laura Ramos
Laura Ramos
Vice President, Principal Analyst at Forrester Research
Christina Melluzzi
Christina Melluzzi
Director, Global Customer Marketing & Advocacy, Cisco
Amy Bills
Amy Bills
VP, Principal Analyst, Customer Engagement Strategies, Forrester
Julie Perino
Julie Perino
Head of Global Customer Marketing Adobe
Victoria LaPlante
Victoria LaPlante
Director of Customer Marketing & Community at FloQast
Maria Sztarovics
Maria Sztarovics
Founder & CEO at Wings4U
Allyson Havener
Allyson Havener
Vice President, Marketing at TrustRadius
Leslie Paterson
Leslie Paterson
Vice President, Global Customer Advocacy & Engagement at Genesys
Judy Quintana
Judy Quintana
Sr. Director, B2B Marketing at OpenTable
Jeff Ernst
Jeff Ernst
Co-founder & CEO at SlapFive
Rodrigo Souto
Rodrigo Souto
Manager, Customer Advocacy & Proof at HubSpot
Yasasree Nerayanuri
Yasasree Nerayanuri
VP - Customer Marketing and Community

Welcome to the 2023 TOP100 in CMA!

This year’s TOP100 Influencers & Strategists program is about celebrating the collective knowledge we’ve gained towards taking the next step on our evolutionary path from Customer Marketers to Customer-Led Growth practitioners. It’s about putting people engaging with people above all else, and leveraging our relationships to fuel growth. Knowing that getting better at engaging with our customers, our teams, our communities, our vendors, and our employees, is the key to unlocking the future of B2B – we’re spotlighting the super-engagers in our space and their stories, to help others grow.

Download the Ungated List Read the blog

Program Progress

January 4
Nominations Open
January 17
Nominations Close
January 19
Voting Opens
January 25
Voting Closes
February 1
Judging Begins
February 21
TOP100 Announced!
Spotlighting the Pioneers of CLG

Spotlighting the Pioneers of CLG

Are you on a team that’s taken their super powers to the next level, delivering numbers in multiple areas such as Acquisition, Adoption, Retention and Expansion? Know of other teams or leaders that are putting CLG into practice? We added a special section to our nomination form so we can celebrate the movers and shakes paving the way.

We’ll publish the list of CLG Pioneers soon!