Celebrating the TOP100 Influencers & Strategists in Customer Marketing and Advocacy

#TOP100CMA23

It’s been both a challenging and an exciting year for Customer Marketing, as the practice continues on its evolutionary path towards Customer-Led Growth. In spite and perhaps in light of the current economic downturn, we’re seeing more companies catch on and embrace the strategy, as practitioners are proving their programs’ worth in growth – on every plane. From an overall improved experience, to advocacy, to revenue, retention, references and beyond, every win calls for a celebration, and we’re proud to be spotlighting our industry’s MVPs. Gal Biran, Co-Founder & CEO, Base

Meet the Judges

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Vinay Bhagat
Founder & CEO, TrustRadius
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Cynthia Hester
Director, Global Customer Programs, Google Cloud
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Barbara Thomas
Sr. Customer Advocacy Program Manager, Imprivata
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Kevin Lau
Sr. Director of Customer Advocacy & Experiential Marketing, F5
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Deena Zenyk
Co-Founder and Chief Client Officer, Captivate Collective
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Welcome to the 2023 TOP100 in CMA!

This year’s TOP100 Influencers & Strategists program is about celebrating the collective knowledge we’ve gained towards taking the next step on our evolutionary path from Customer Marketers to Customer-Led Growth practitioners. It’s about putting people engaging with people above all else, and leveraging our relationships to fuel growth. Knowing that getting better at engaging with our customers, our teams, our communities, our vendors, and our employees, is the key to unlocking the future of B2B – we’re spotlighting the super-engagers in our space and their stories, to help others grow.

Program Progress

January 4
Nominations Open
January 17
Nominations Close
January 19
Voting Opens
January 25
Voting Closes
February 1
Judging Begins
February 21
TOP100 Announced!
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Spotlighting the Pioneers of CLG

Are you on a team that’s taken their super powers to the next level, delivering numbers in multiple areas such as Acquisition, Adoption, Retention and Expansion? Know of other teams or leaders that are putting CLG into practice? We added a special section to our nomination form so we can celebrate the movers and shakes paving the way.

We’ll publish the list of CLG Pioneers soon!

2023 Program Process & Methodology

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    Phase 1

    We’ll gather nominations from across the industry and ask nominees to tell their stories

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    Phase 2

    We’ll open the People’s Choice voting process for a couple weeks to follow

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    Phase 3

    Our panel of judges will vote on the top-voted nominees to narrow it down to 100 achievers