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Celebrating the  TOP100 Influencers and Strategists in Customer Marketing & Advocacy

#TOP100CMA25

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As we step into 2025, the landscape of Customer Marketing continues to evolve, embracing innovative strategies that drive Customer-Led Growth. In today's dynamic economy, more companies are recognizing the value of customer-centric approaches, with practitioners demonstrating significant impacts across various growth dimensions. From enhancing customer experiences to boosting advocacy, revenue, retention, and beyond, each achievement is a testament to the power of putting customers at the heart of business strategies. We are proud to spotlight our industry's MVPs and honor the leading thinkers in Customer Marketing and Advocacy.

Gal Biran CEO and Co-founder, Base

Welcome to the 2025 TOP100 in CMA!

Join us in celebrating the evolution of Customer Marketers into champions of Customer-Led Growth with this year's TOP100 Strategists & Influencers program. This initiative acknowledges the collective wisdom we've gained, highlighting the shift towards prioritizing engagement. Our mission is to foster relationships with customers, teams, communities, vendors, and employees to drive sustainable growth. By showcasing the stories of exceptional engagers in our field, we aim to inspire and guide others on the journey to unlocking the future of B2B through enhanced engagement.

Nominations Are Now Open

Are you an individual that has elevated their strengths to new heights, achieving remarkable results in aspects such as Customer Engagement, Adoption, Retention, and Expansion? Are there leaders within your network who are actively implementing a customer-led strategy built on cross-functional collaborations?

Don't be shy - nominate now!

Program Progress

January 16
Nominations Open
January 28
Nominations Close
February 6
Voting Opens
February 18
Voting Closes
February 28
Judging Begins
March 5
TOP100 Announced!

 

Nominations Are Now Open

 

Are you an individual that has elevated their strengths to new heights, achieving remarkable results in aspects such as Customer Engagement, Adoption, Retention, and Expansion? Are there leaders within your network who are actively implementing a customer-led strategy built on cross-functional collaborations?

Don't be shy - nominate now!

 

Meet the Judges

Leslie Barrett
Leslie Barrett
Customer Marketing Director, Tipalti
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Pascale Royal
Marketing Director, F5
Katlin Hess
Katlin Hess
Director of Customer Marketing, G2
Evan. Huck
Evan Huck
CEO, UserEvidence
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Christopher Irwin-Dudek
Vice President Marketing Communications, NICE

What's in it For the Winners?
A year-long knowledge-sharing celebration!

Throughout the year, we will engage our TOP100 CMA Influencers & Strategists in a range of practitioner-led learning programs designed to advance every member of the community. We'll introduce a mentoring program, host live and virtual meetups, webinars, and podcasts, and provide educational courses and content that highlight their successes while showcasing their journeys. Get ready to unleash next-level growth and be recognized as a leader in Customer Marketing and Advocacy.