Celebrating the TOP100 Influencers & Strategists in Customer Marketing and Advocacy


It’s been both a challenging and an exciting year for Customer Marketing, as the practice continues on its evolutionary path towards Customer-Led Growth. In spite and perhaps in light of the current economic downturn, we’re seeing more companies catch on and embrace the strategy, as practitioners are proving their programs’ worth in growth – on every plane. From an overall improved experience, to advocacy, to revenue, retention, references and beyond, every win calls for a celebration, and we’re proud to be spotlighting our industry’s MVPs. Gal Biran, Co-Founder & CEO, Base

Meet the Judges

Vinay Bhagat
Founder & CEO, TrustRadius
Cynthia Hester
Director, Global Customer Programs, Google Cloud
Barbara Thomas
Sr. Customer Advocacy Program Manager
Kevin Lau
Sr. Director of Customer Advocacy & Experiential Marketing, F5
Deena Zenyk
Co-Founder and Chief Client Officer, Captivate Collective

Welcome to the 2023 TOP100 in CMA!

In its second year now, the TOP100 CMA Influencers & Strategists program is about celebrating the Customer Marketing practitioners that are moving the B2B industry forward on its evolutionary path towards Customer-Led Growth. This year, we’re making a special appeal to CMOs and marketing executives to nominate a member/s or your team in recognition of their excellence. If you are the strategic leader of a person or a team that has delivered impressive results with a Customer Marketing initiative or program, this is a great way to give kudos and help others learn from their achievements.

Program Progress

January 4
Nominations Open
January 17
Nominations Close
January 19
Voting Opens
January 25
Voting Closes
February 1
Judging Begins
February 21
TOP100 Announced!

2023 Program Process & Methodology

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    Phase 1

    We’ll gather nominations from across the industry and ask nominees to tell their stories

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    Phase 2

    We’ll open the People’s Choice voting process for a couple weeks to follow

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    Phase 3

    Our panel of judges will vote on the top-voted nominees to narrow it down to 100 achievers

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Spotlighting the Pioneers of CLG

Are you on a team that’s taken their super powers to the next level, delivering numbers in multiple areas such as Acquisition, Adoption, Retention and Expansion? Know of other teams or leaders that are putting CLG into practice? We’ve added a special section to our nomination form so we can celebrate the movers and shakes paving the way.

Start name-dropping now