Base Acquires Laudable to Power the Future of Customer-Led Growth with AI

[San Francisco, California] — [February 25, 2025] — Base.ai, the AI-powered customer-led growth (CLG) platform, today announced its acquisition of Laudable, an AI solution that transforms customer conversations from call recording into customer insights, provides bot-based customer data search, and generates authentic social proof from customer conversations. This acquisition marks a new era for post-sale customer engagement, enabling businesses to enrich customer data, better segment and personalize lifecycle engagement, and reimagine user-generated content with AI-powered customer marketing, advocacy, retention marketing, and revenue expansion.

"At Base, we believe that sustainable growth is built on real-time customer data and insights that, in turn, empower both personalized customer experiences across the lifecycle and cross-company alignment on customer data and activation," said Gal Biran, CEO & Co-Founder of Base.ai. "By unlocking the full potential of a business’s customer base, we enable deeper engagement, increased revenue growth, and long-term success."

Laudable’s AI provides cross-company access to customer data through a chatbot, as well as customer call tracking and processing, turning customer conversations into insights and segmentations, such as allocating advocates, detecting sentiment, sourcing testimonials, understanding customer preferences, and more. The product drives data-based decisions and creates user-generated content. By integrating this capability into Base’s comprehensive customer lifecycle engagement platform, businesses can now seamlessly track customer sentiment, predict engagement opportunities, and deploy high-impact customer proof at every stage of the sales and post-sales journey within Slack, chatbot, or Web App. 

"This acquisition represents more than an expansion of our platform—it’s a transformative leap toward reshaping how businesses engage with, activate, and scale through authentic customer data in real-time. By integrating Laudable’s cutting-edge AI-driven insights, segmentation and searchability, and social proof generation, we empower organizations to leverage customer experiences and inputs as a strategic growth engine," said Gal Biran, CEO & Co-Founder of Base. 

A New Era of Customer-Led Growth

The future of business success does not stop at new logo acquisition—it thrives on long-term engagement, retention, expansion, and advocacy. With Base.ai and Laudable, businesses can now:

• Gain Full Visibility into the Customer Lifecycle – Understand real-time customer sentiment, future interests, advocacy potential, and engagement levels, ensuring every interaction drives growth and retention.
• Turn Every Customer into an Advocate – AI surfaces happy customers and authentic testimonials, making it easier for businesses to identify advocates and source diverse social proof to support sales, upsell/expansion, retention, and brand authority.
• Predict & Prevent Churn with AI-Driven Insights – Identify early behavioral indicators of churn and trigger personalized interventions, ensuring customers remain engaged and satisfied throughout their lifecycle.
• Ensure Seamless Post-Sale Alignment Across Teams – with Base.ai internal teams such as marketing, sales, customer success, product, and management, have a proactive, real-time, single source of truth about their customers post-sale on a contact and account level. Enabling cross-organizational alignment and enhanced data-based activation. 
• Tap into Customer Feedback and VOC—automatically collect and sort customer feedback from conversations. With Base and Laudable, Product and Marketing teams can leverage AI to run voice-of-customer programs and source insights from call recordings, videos, and surveys in one centralized system.   
• Scale with Confidence & Efficiency – Automate engagement, revenue growth, and advocacy workflows, enabling businesses to scale their post-sale efforts without losing the personal touch that fosters customer loyalty and sustainable growth.
• Create a Post-Sale Customer Data Foundation. Leverage real-time data throughout the post-sale journey, including engagement insights, conversations, user behavior, and any customer touchpoint, to truly power your customer data, segmentation, and life-cycle activation.   

"Customer engagement doesn’t end at the close of a deal—it’s where true advocacy begins," said Angela Ferrante, Founder & CEO of Laudable. "At Laudable, our mission has always been to help companies harness the voices of their happiest customers to drive growth. This acquisition is a pivotal step forward, allowing us to integrate AI-driven advocacy into the customer journey seamlessly. By joining forces with Base.ai, we empower businesses to track and engage customers post-sale and activate them as champions—fostering trust, deepening relationships, and accelerating growth. Together, we are redefining how companies scale through the power of customer data & insights, trust, and social proof.”

Base.ai: The Chosen Platform for Customer-Centric Organizations

As companies seek sustainable growth, activating, engaging, upselling, and retaining customers at scale is more critical than ever. With this acquisition, Base.ai is positioned as the go-to platform for customer-led organizations. It offers an AI-powered end-to-end solution that unifies customer programs, digital experience and engagement, lifecycle marketing, and advocacy automation, allowing significant tool consolidation.

This strategic acquisition reinforces Base.ai’s vision of helping B2B companies shift from transactional relationships to ongoing partnerships with their customers. Companies no longer need to rely on limited data, customer health estimations, and resource limitations. AI-powered continuous journey engagement enables businesses to redesign customer relationships at scale with lifecycle engagement marketing.   

Base.ai: The Complete Solution for Customer-Centric Growth

With the acquisition of Laudable, Base.ai has fortified its position as the customer engagement platform of choice for organizations seeking to increase revenue growth from existing customers across the lifecycle and influence sales with social proof, advocacy, and reference automation. This acquisition integrates cutting-edge AI capabilities into our platform, enabling businesses to gain deep insights into customer journeys, sentiment, and behavior and unlock the full potential of customer-led growth.

By combining Base.ai’s customer data sources, journey views, behavioral analytics, advocacy & reference automation, and cross-channel engagement with Laudable’s search bot, conversation insights, and social proof technology, Base.ai empowers businesses to activate their customers and drive continuous engagement, increased adoption, streamline upsells &expansions, improve retention & advocacy, and grow revenue. In an AI-driven landscape, our platform now delivers a seamless and scalable solution that fosters long-term customer relationships and ensures that growth is not only achievable but sustainable. With Base.ai, companies can now leverage their greatest asset—happy, engaged customers—to fuel their ongoing success and growth.

The Future of AI-powered Customer Engagement is Here

This acquisition isn’t just about bringing new technology to market—it’s about changing how businesses build customer and partner relationships, leverage real-time data and insights, grow sales pipelines, drive retention and advocacy, and unlock their full customer potential. Base.ai is committed to helping organizations transform their customers into their greatest asset for growth, ensuring that every customer interaction drives engagement, retention, and long-term success.

About Base.ai
Base.ai is the leading customer-led growth platform, helping organizations turn customers into their most valuable growth engine. By leveraging AI, automation, and real-time insights for omnichannel engagement and customer activations, Base.ai enables businesses to scale customer engagement, unlock new streams of revenue, and accelerate success through lifecycle marketing.

About Laudable
Laudable uses AI to identify customer sentiment, interests, and advocacy from call recordings, transforming live customer feedback into insights, data points, compelling testimonials, reviews, and user-generated content. With its chatbot, integration, and AI-powered insights, Laudable enables businesses to create effective customer engagement through internal data sharing and leverage social proof at scale.

Media Contact:
Chia Turner
Director of Marketing
chia.turner@base.ai