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The Power of Human Connection: 5 Key Takeaways from Christina Garnett’s Session on The Obsession CLG Tour 2023
AI, B2B Marketing, Customer Marketing, Customer-led Growth, Revenue Impact

The Power of Human Connection: 5 Key Takeaways from Christina Garnett’s Session on The Obsession CLG Tour 2023

August, 2023

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The Art and (Basic) Science of Industry Award Submissions
Awards, B2B Marketing, Customer Marketing

The Art and (Basic) Science of Industry Award Submissions

June, 2023

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Leading the Industry: Base’s Inaugural Customer-Led Growth (CLG) Survey
B2B Marketing, Customer Marketing, Customer-led Growth, Revenue Impact

Leading the Industry: Base’s Inaugural Customer-Led Growth (CLG) Survey

June, 2023

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Customer Marketers, Here’s How to Use Your Customer Marketing Skills to Navigate the Downturn – Let’s Make Lemonade
B2B Marketing, Customer Marketing, Customer-led Growth, Revenue Impact

Customer Marketers, Here’s How to Use Your Customer Marketing Skills to Navigate the Downturn – Let’s Make Lemonade

May, 2023

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Getting Buy-in… to Buy.
Advocacy, B2B Marketing, Customer Marketing, Customer-led Growth

Getting Buy-in… to Buy.

March, 2023

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Why Launching The TOP100 Influencers & Strategists in CMA for the Second Time Means More Today Than Ever Before
#top100cma23, Advocacy, B2B Marketing, Customer Marketing, Customer-led Growth

Why Launching The TOP100 Influencers & Strategists in CMA for the Second Time Means More Today Than Ever Before

January, 2023

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Gaining Executive Buy-In & Trust with Strategic Measurement
Advocacy, b2b community, B2B Marketing, Customer Marketing, Customer-led Growth

Gaining Executive Buy-In & Trust with Strategic Measurement

October, 2022

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The 5-Step Playbook for Creating Customer Awards Programs That Rival The Oscars
Advocacy, b2b community, B2B Marketing, Customer Marketing, Customer-led Growth

The 5-Step Playbook for Creating Customer Awards Programs That Rival The Oscars

September, 2022

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Customer-led Growth – The New B2B Framework for Sustainable Growth and Advocacy
Advocacy, B2B marketers, B2B Marketing, Customer Marketing, Customer-led Growth, customer-led growth strategy, Lifecycle Marketing

Customer-led Growth – The New B2B Framework for Sustainable Growth and Advocacy

September, 2022

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The Seven Habits of a Highly Effective Customer Marketer (part two)
Advocacy, B2B marketers, B2B Marketing, Customer Marketing, Customer-led Growth, customer-led growth strategy, Lifecycle Marketing

The Seven Habits of a Highly Effective Customer Marketer (part two)

September, 2022

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