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What You Need to Know to Plan a Successful Upsell/ Cross-sell/ Expansion Campaign
Advocacy, Customer Marketing, Customer-led Growth

What You Need to Know to Plan a Successful Upsell/ Cross-sell/ Expansion Campaign

April, 2023

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The Top 5 Hurdles to Overcome on Your Road to Building a Customer Reference Program with Revenue Impact
Customer Marketing, Customer References, Customer-led Growth

The Top 5 Hurdles to Overcome on Your Road to Building a Customer Reference Program with Revenue Impact

March, 2023

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Getting Buy-in… to Buy.
Advocacy, B2B Marketing, Customer Marketing, Customer-led Growth

Getting Buy-in… to Buy.

March, 2023

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Why Launching The TOP100 Influencers & Strategists in CMA for the Second Time Means More Today Than Ever Before
#top100cma23, Advocacy, B2B Marketing, Customer Marketing, Customer-led Growth

Why Launching The TOP100 Influencers & Strategists in CMA for the Second Time Means More Today Than Ever Before

January, 2023

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2022 – A Year in CLG
b2b community, CABs, Customer Marketing, Customer-led Growth

2022 – A Year in CLG

January, 2023

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Launching a World-class Customer Advisory Board (CAB)
b2b community, CABs, Customer Marketing, Customer-led Growth

Launching a World-class Customer Advisory Board (CAB)

December, 2022

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Gaining Executive Buy-In & Trust with Strategic Measurement
Advocacy, b2b community, B2B Marketing, Customer Marketing, Customer-led Growth

Gaining Executive Buy-In & Trust with Strategic Measurement

October, 2022

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The 5-Step Playbook for Creating Customer Awards Programs That Rival The Oscars
Advocacy, b2b community, B2B Marketing, Customer Marketing, Customer-led Growth

The 5-Step Playbook for Creating Customer Awards Programs That Rival The Oscars

September, 2022

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Customer-led Growth – The New B2B Framework for Sustainable Growth and Advocacy
Advocacy, B2B marketers, B2B Marketing, Customer Marketing, Customer-led Growth, customer-led growth strategy, Lifecycle Marketing

Customer-led Growth – The New B2B Framework for Sustainable Growth and Advocacy

September, 2022

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The Seven Habits of a Highly Effective Customer Marketer (part two)
Advocacy, B2B marketers, B2B Marketing, Customer Marketing, Customer-led Growth, customer-led growth strategy, Lifecycle Marketing

The Seven Habits of a Highly Effective Customer Marketer (part two)

September, 2022

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