Welcome to the July edition! This month's newsletter is brimming with excitement for Obsession 2024, the premier summit crafted by and for customer-obsessed professionals. Prepare for unparalleled insights, inspiring speakers, and invaluable networking opportunities.

With over 40 speakers, three customized tracks, 150 industry practitioners, and more than 20 best-in-class brands, Obsession 2024 is the must-attend event for anyone passionate about customer marketing, advocacy, and community.

This year, all three tracks will be filled with incredible speakers from across the globe coming to share their knowledge and learn from one another. Here is a sneak peak of what to expect at Obsession 2024!

• In-Depth Workshops: Dive into hands-on sessions designed to provide practical takeaways you can implement immediately, ensuring you leave with actionable insights.
• Keynote Presentations: Gain inspiration and knowledge from industry visionaries as they share the latest trends and future outlooks, preparing you for what's next in the field.
• Networking Opportunities: Connect with peers and thought leaders to exchange experiences, ideas, and insights, fostering valuable relationships that can enhance your professional journey.
• Exclusive Insights: Access cutting-edge strategies and tools tailored to elevate your customer marketing efforts, giving you a competitive edge in the industry.
• Award Ceremony: Celebrate excellence as we showcase the best in class customer-led growth practitioners and leaders of the year within the CMA and Community Industry, recognizing their outstanding contributions and achievements.

Customer Marketing Track: Dive into sessions on data-driven engagement and customer experience (CX), managing multiple programs, driving upsell opportunities, and influencing revenue. Gain insights from industry leaders like Lisa Kaspari, Customer Advocacy Analyst at Docebo , who says, “For me, the excitement comes from being able to build a strong foundation and showcase our customers' successes at Obsession. I will be sharing the value of metrics and how they bring value to your programs.”

Community Track: Discover strategies to link community efforts with advocacy and revenue generation. Learn how to track community data effectively and activate customers to meet your community goals, regardless of your team size. DeMario Bell, Senior Community Manager at Culture Amp, will discuss the power of community and share with the CMA community how to quantify your community's value within your organization and to senior leadership. Bell states, "A thriving community is a catalyst for deeper customer relationships and sustained growth.”

Advocacy & References Track: Learn how to turn customer stories into a powerful revenue engine. Explore best practices in building measurable reference programs and effective rewards planning. Emily Amos, founder of Uplift Content Inc., will share her knowledge on leveraging AI to enhance your customer case study programming.

Executive Insights: CMOs and VPs will be in attendance to understand the strategic impact of Customer-Led Growth and the outcomes of Customer Marketing versus Demand Generation. Genefa Murphy, PhD, CMO at Udemy, emphasizes, “The future of marketing is customer-led, and we must adapt to this shift to stay ahead in our industry.”

Don't miss out on the opportunity to be part of this transformative event! Early bird tickets are on sale now, offering the best value and guaranteeing your place at Obsession 2024. Register today and join us to elevate your customer marketing, advocacy, and community strategies. Be inspired, connect with industry leaders, and take your career to new heights.

We look forward to seeing you there and being a part of your journey to success!

Transform. Innovate. Inspire.