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Celebrating the TOP100 Influencers & Strategists in Customer Marketing and Advocacy

#TOP100CMA23

Nominate Your Team

It’s been both a challenging and an exciting year for Customer Marketing, as the practice continues on its evolutionary path towards Customer-Led Growth. In spite and perhaps in light of the current economic downturn, we’re seeing more companies catch on and embrace the strategy, as practitioners are proving their programs’ worth in growth – on every plane. From an overall improved experience, to advocacy, to revenue, retention, references and beyond, every win calls for a celebration, and we’re proud to be spotlighting our industry’s MVPs. Gal Biran, Co-Founder & CEO, Base

Meet the Judges

Vinay Bhagat
Vinay Bhagat
Founder & CEO, TrustRadius
Cynthia Hester
Cynthia Hester
Director, Global Customer Programs, Google Cloud
Barbara Thomas
Barbara Thomas
Sr. Customer Advocacy Program Manager
Kevin Lau
Kevin Lau
Sr. Director of Customer Advocacy & Experiential Marketing, F5
Deena Zenyk
Deena Zenyk
Co-Founder and Chief Client Officer, Captivate Collective

Welcome to the 2023 TOP100 in CMA!

In its second year now, the TOP100 CMA Influencers & Strategists program is about celebrating the Customer Marketing practitioners that are moving the B2B industry forward on its evolutionary path towards Customer-Led Growth. This year, we’re making a special appeal to CMOs and marketing executives to nominate a member/s or your team in recognition of their excellence. If you are the strategic leader of a person or a team that has delivered impressive results with a Customer Marketing initiative or program, this is a great way to give kudos and help others learn from their achievements.

Nominate Your Team Now Read the blog

Program Progress

January 4
Nominations Open
January 17
Nominations Close
January 19
Voting Opens
January 25
Voting Closes
February 1
Judging Begins
February 21
TOP100 Announced!

2023 Program Process & Methodology

Phase 1

Phase 1

We’ll gather nominations from across the industry and ask nominees to tell their stories

Phase 2

Phase 2

We’ll open the People’s Choice voting process for a couple weeks to follow

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Phase 3

Our panel of judges will vote on the top-voted nominees to narrow it down to 100 achievers

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Get inspiration from last year’s list

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Spotlighting the Pioneers of CLG

Spotlighting the Pioneers of CLG

Are you on a team that’s taken their super powers to the next level, delivering numbers in multiple areas such as Acquisition, Adoption, Retention and Expansion? Know of other teams or leaders that are putting CLG into practice? We’ve added a special section to our nomination form so we can celebrate the movers and shakes paving the way.

Start name-dropping now

What’s In It For The Winners?
A year-long knowledge-sharing celebration!

Throughout the year, we will engage our TOP100 CMA Influencers & Strategists in a range of practitioner-led learning programs, designed to move every member of the community forward. We’ll be introducing a mentoring program, holding live and virtual meetups, hosting webinars and podcasts, and rolling out educational courses and content, that will highlight their successes, while showing us how they got there. Our list winners will also gain free access to the Digital 2023 Obsession Conference and discounted entrance to the live event.
Ready to unleash next-level growth?
Stay in-the-know by signing up for our comms and joining us on the CLG Campus

Ready to nominate someone special?

Nominate Your Team Now