NICE

Introduction

NICE, a global leader in customer experience (CX) solutions, sought to transform its advocacy efforts through a strategic partnership with Base. Facing challenges in reference management and advocacy processes, NICE needed a scalable, flexible, and innovative solution to meet their growing needs across 30+ countries.

Challenge & Solution

NICE's advocacy team needed a platform that could handle global scale while providing deep integration with Salesforce and supporting video testimonials, community engagement, and reference management. Base provided the unified platform they needed.

Results

With Base, NICE expanded their advocacy program to 30+ countries, generated 2,400+ pieces of user-generated content, and influenced over $200M in revenue — making their advocacy program a strategic business driver rather than a nice-to-have.