Events & Webinars

Aligning Customer Marketing and Customer Success for a revenue growth-oriented Customer Experiences

Learn how to build and scale a customer reference program that accelerates sales cycles and proves ROI.

Explore the latest trends in customer advocacy with data from 500+ CMA professionals.

Join the Base product team for a quarterly update on new features, improvements, and upcoming roadmap items.

Want to move away from transactional customer relationships? Watch this webinar for the playbook on driving executive buy-in, team adoption, and real value beyond points and rewards.

Q2 2025 quarterly product update covering Integration Hub, AI Automatic Content Tagging, Program Levels, Slackbot V2, Audiences, Engagement Score, and more.

A panel of ex-Influitive users deep dive into the current state of customer marketing and share strategies for building a new future of customer-led growth.

In the first of our quarterly product update series we'll showcase the latest features and updates and give you a glimpse into soon-to-launch features.

Actionable insights and strategies to help you stand out in the world of Customer Marketing and Advocacy by crafting a personal brand that truly shines.

Discover how to harness Customer-Led Growth to amplify revenue influence. Leading experts explore strategies to drive revenue through customer advocacy.

Join the Road To Obsession webinar series exploring how to build customer obsession into your marketing strategy.

Three top experts share an integrated Customer-Led Growth blueprint with actionable frameworks and strategies.

Exclusive hands-on workshop for Customer-Led Growth tour registrants. Practical exercises and real-world application.

Learn how to build and structure Customer Marketing & Advocacy teams that drive retention and growth through customer engagement.

A comprehensive playbook for customer marketers looking to drive customer-led growth strategies within their organizations.

Discover strategies to elevate your customer marketing from tactical execution to strategic growth driver.

An exclusive hands-on workshop for Base customers to maximize platform value and build winning advocacy programs.

Learn how to build a strong personal brand in the tech industry and create your own unique path to career success.

Join our roundtable with proven upsell, cross-sell, and expansion strategies from leading B2B customer marketers.

Join us for an engaging product demo as we showcase the latest in Base - the leading customer marketing platform!

Learn how to leverage the latest AI tools to bridge customer advocacy and community growth with best practices from seasoned experts.

Industry experts equip you with tools and knowledge to supercharge your marketing efforts. Learn to design scalable customer marketing programs.

Pioneer of Customer Marketing and Advocacy Kevin Lau shares the 5-step playbook for creating customer awards programs that rival the Oscars.

Discover why Base.ai is the trusted choice for compliance, security, and legal teams. Learn about our security practices and compliance frameworks.

Learn how to harness the power of customer communities to drive engagement, advocacy, and business growth.

Master the art of building referral programs that drive measurable revenue growth for your B2B organization.

Customer-led growth is fueling community-led growth. Explore how these strategies reinforce each other.

Discover how to leverage your customer marketing skills to accelerate your career growth and unlock new opportunities.

Learn how to create business impact with customer marketing and influence 3 core revenue pillars: new sales, upsell & expansion, and loyalty & retention.

Celebrate the TOP100 Influencers and Strategists in Customer Marketing and Advocacy at our annual happy hour event.

Learn to design B2B customer marketing programs that directly support upsell and expansion revenue goals.

A successful customer marketing strategy delivers the impact your organization expects. Learn how to gain executive buy-in with strategic measurement.

Get an exclusive look at the Base product roadmap for 2023. See upcoming features, improvements, and strategic direction.

Learn how to build the business case for customer marketing and secure budget, resources, and executive buy-in for 2023.

Introducing the Seven Habits of a Highly Effective Customer Marketer.

Explore how the customer marketing industry is being disrupted and evolving. Expert insights on trends shaping the future.

Tune into this session by Gal Biran to learn how to best create a partnership between CS teams and Customer Marketing teams in your company.

Learn to create a B2B customer reference program that accelerates deal cycles and boosts win rates.

Customer Marketing and Advocacy experts share The Playbook for B2B Customer Marketing and Advocacy at Scale.

Get best practices for sales references — process, alignment, and measurement — from Mike Hughes, Customer Marketing Manager at ServiceChannel.

Join leading reference managers for an honest roundtable discussion on challenges, wins, and best practices in reference management.

Hear Gal Biran's key takeaways and tips to plan and execute winning Reference Programs, create an advocacy program for your team size, and more.

Build winning cross-functional collaboration between Customer Marketing, CX, and Customer Success teams.

3 ways to impact sales through customer advocacy that you haven't considered.

OutSystems shares how their customer marketing team works together to drive advocacy and engagement at scale.

Learn how NPS can become actionable as a trigger for customer advocacy from Andrew Sevillia, Sr. Manager Customer Marketing at Sage Intacct.

Explore the critical role B2B communities play in driving customer engagement, advocacy, and long-term loyalty.

How to Build a Customer Marketing Strategy from the Ground Up

Kalina Bryant, then Director of Customer Marketing at Signifyd, on running multiple customer programs in parallel and connecting them to expansion revenue.

G2 CMO Amanda Malko shares insights on the state of software buying and how customer reviews shape purchase decisions.

Expert panel discusses the biggest opportunities, challenges, and impact areas for customer marketing heading into 2022.

Learn from HubSpot how to build winning collaboration between Customer Marketing and Customer Success teams.

Discover how you can source references within days, match specific opportunities, protect customers from over-use and acknowledge their time and effort.

As B2B marketers, we know the importance of social proof and customer reviews. Join our expert panel to discuss strategy and tracking.

Create a culture of customer advocacy by getting organizational buy-in and driving adoption across your company.

Hear from leading reference managers at Google Cloud, Okta and Cornerstone about launching and growing their programs.

Learn how to build a customer advocacy strategy from scratch. Expert panel shares frameworks and real-world examples.

We advocate for women in Customer Marketing! Join us for this International Women's Day panel to address change and advance your career.

Gal Biran, CEO and Co-founder of Base, discusses 2021 planning & Customer Marketing Org Structures.

As 2021 approaches, it is time to start planning for the upcoming year. Common struggles among customer marketers are getting executive buy-in and participation from internal teams.

Learn customer marketing strategies designed for high-growth companies scaling their programs.

Discover strategies for driving customer engagement and advocacy in a virtual-first world.

Learn how to create genuine, authentic customer advocacy that resonates with B2B buyers and drives real results.