Customer-Led Growth Blog

All Customer-Led Growth Customer Advocacy Customer Marketing Product Updates Best Practices

Picking reference software. Read the blog.

References & Reviews

What Is the Best Customer Reference Management Software for Enterprises? A 2026 Guide

How enterprise reference programs actually break, what to evaluate, and an honest comparison of ReferenceEdge, Upland RO Innovation, UserEvidence, and Base AI.

Customer Advocacy

Which Customer Advocacy Platform Do Large B2B Companies Use? An Honest 2026 Guide

An honest comparison of the enterprise advocacy stack: Influitive, ReferenceEdge, RO Innovation, UserEvidence, Higher Logic, Peerbound, and Base AI, and who each one actually fits.

Customer-Led Growth

Trust operations for post-sale AI agents

Post-sale AI only earns trust when customer context, action guardrails, explainability, and human escalation are part of the operating model at scale.

Customer Success

Direct Revenue Attribution in CS: Moving Beyond Reactive Churn

Boards measure post-sale performance in NRR and expansion, not badges collected in a portal. Here is how references, referrals, and expansion become one attributable revenue motion.

Customer Marketing

AI reference matching is not a faster spreadsheet

AI reference matching connects customer context, governance, and next best action so teams can activate the right proof for live sales moments.

How to build an Industry Leaders Program worth earning. Customer Marketing Lab session with Anat Oron and Gal Biran.

Customer Advocacy

The Industry Leaders Program: How to Turn Advocacy Into a Revenue Building Tool

Customer advocacy is a crowded market. The programs that stand out give customers something they cannot build alone: a visible professional reputation. Here is the framework.

AI & Innovation

Build vs. Buy the AI Customer Growth Platform

Half of our discovery calls end with "we will build this with Claude." The row-by-row comparison, and the five layers you would have to ship before your first program goes live.

The AI-first customer org. Read and watch.

AI & Innovation

The AI-First Customer Org: Five Customer Programs on One AI System

The full recap of The AI-First Customer Org webinar: five customer programs shown live, the numbers behind them, and what an AI Engagement OS actually means for customer teams.

Obsession 2025. Three plays worth stealing from Zendesk, NICE, and Temenos.

Customer Advocacy

Obsession 2025 Memories: Three Customer Marketing Plays Worth Stealing from Zendesk, NICE, and Temenos

Memories and lessons from three Obsession 2025 sessions: Chloe Ryan on AI at Zendesk, Kara Bankhead on the ECAB playbook at NICE, and Sonia Starova on scaling advocacy 0 to 1,000 at Temenos.

Context is the moat. Base AI on the Customer Context Graph.

Customer-Led Growth

Your Post-Sale AI Is Only as Smart as the Context Behind It

An agent is only as good as its context. The Customer Context Graph is the truth layer your post-sale AI runs on, and the foundation of the AI Engagement OS.

2026 Top 100 CLG Awards — AI in Customer Led Growth

AI & Innovation

AI in Customer-Led Growth: 4 Lessons from the 2026 Top 100 Leaders

Inside the 2026 Top 100 CLG Awards 'Utilizing AI in Customer Programs' category — what NiCE, Adobe, Observe.AI, and Saviynt actually built.

2026 Top 100 CLG Awards — Onboarding with AI

Lifecycle Marketing

AI-Powered Customer Onboarding in 2026: 4 Plays to Cut Time-to-Value

Inside the 2026 CLG Awards Digital CS programs — how ZoomInfo, Asana, UserTesting, and Freshworks cut time-to-value with AI-driven onboarding and adoption.

2026 Top 100 CLG Awards — Advocacy with AI

Customer Advocacy

How to Scale Customer Advocacy with AI in 2026 (4 Programs Driving Real Revenue)

Inside the 2026 CLG Awards Advocacy + Community + Referral categories — Adobe, ADP (#4), Qualtrics, and Prophix's one-person advocacy team.

2026 Top 100 CLG Awards — Scaling CM with AI

Customer Marketing

How to Scale Customer Marketing with AI in 2026: 4 Proven Playbooks

Inside the 2026 CLG Awards Reference Management, Scaled Social Proof, and VOC categories — Broadcom, Sage Intacct, Lenovo, and Apptio/IBM.

2026 Top 100 CLG Awards — Scaling CS with AI

Customer Success

How to Scale Customer Success with AI in 2026 (Without Hiring More CSMs)

Inside the 2026 CLG Awards 'Digital CS programs' category — how Vidyard, Salesloft, Seismic, and Beamery scaled CS with AI without adding headcount.

2026 Top 100 CLG Awards — Post-Sale AI Expansion

Revenue & Growth

The 2026 Post-Sale Playbook: How AI Turns CS Into Expansion Revenue

Inside the 2026 CLG Awards 'Upsell, Cross-sell and Expansion Impact' category — Zendesk, UpSlide (#1), Avoca, and RD Station (#2).

Customer Advocacy

AI Agents Are Reading Your Reviews. You're Probably Not Giving Them Anything Good to Read.

AI agents don't trust your homepage. They quote your customers. Why customer advocacy just became the highest-leverage marketing investment of the decade.

Customer-Led Growth

5 AI-Powered Customer Programs You Should Already Be Automating

The customer programs your team is still running by hand, and what they look like when AI is doing the lifting across onboarding, referrals, and advocacy.

Customer Marketing

NRR Requires One Operating Model

CS holds the signal. Marketing holds the channels. A shared customer experience hub turns onboarding, QBRs, and renewal into one operating model that drives NRR.

520 nominations. One pattern. Base AI on the TOP 100 CLG 2026.

Customer-Led Growth

What 520 Nominations Made Obvious

We read 520 nominations for the TOP 100 CLG '26. Five patterns kept appearing across the dataset, and they are not the ones the industry was talking about a year ago.

Customer Success

The TOP 100 Stopped Hiring. They Started Engineering.

How the TOP 100 CLG '26 winners scaled customer success without scaling headcount: productized journeys, lifecycle as revenue, AI as force multiplier.

Customer-Led Growth

A new chapter for Customer-Led Growth.

First edition of the TOP 100 CLG awards. Why we expanded beyond customer marketing — and what unified, AI-augmented Customer-Led Growth looks like now.

Customer Marketing

AI is Reshaping Customer Marketing and Base and G2 Are Driving What's Next

Discover how Base and G2 are partnering up to transform customer marketing, enhancing data-driven strategies and customer engagement for scalable growth.

Community

Fueling Growth Through Community and Advocacy: Strategies for Top-of-Funnel Success

Discover how CultureAmp’s Culture First community drives top-of-funnel success, customer advocacy, and measurable business impact. Learn B2B community-building

Customer-Led Growth

How to Apply Customer Marketing Against Different Key Moments in Time

Discover how customer marketing drives revenue growth and product innovation with strategic playbooks. Learn key insights from David Coates of Forter on alignin

Customer Success

The Evolution of Customer Marketing: From Generic CX to Revenue Champs

Customer marketing has evolved from generic CX into a revenue engine. Lisa Nakano of Forrester on advocacy, ABX, and how the function drives real business impact.

Customer Advocacy

Unlocking Success for Customer Marketers: 5 Essential Programs to Propel Your CMA Journey

Unlock essential customer marketing strategies: Five practical steps for customer marketers to improve engagement and loyalty, driving real business growth

Customer Advocacy

Beyond the Spreadsheet: A CMO’s Guide to Scaling B2B Advocacy ROI

In the AI-era of efficiency fatigue, the only voice that moves pipeline is your customer’s. A CMO’s guide to scaling B2B advocacy ROI beyond the spreadsheet.

Product Updates

Base AI Acquires EverAfter AI to Build the Engagement OS for Customer‑Led Growth

Base AI acquires EverAfter AI to build the first Engagement OS, unifying post-sale growth across Customer Success, Marketing, and Sales.

Executive Programs

How to scale advocacy without burning out your best customers

Most customer advocacy programs fail by overusing the same champions. Learn how to scale advocacy without burnout using data and systems.

Customer-Led Growth

Base AI in 2025: Building the AI system for customer-led growth

Happy New Year from Base. A quick look at what our customers achieved this year and what we are focused on building next.

Product Updates

New! Ask Creation AI Agent: Turn Campaign Ideas Into Live Experiences Faster

Ask Creation AI Agent helps you turn campaign ideas into ready-to-activate experiences in minutes. Launch engaging community and advocacy campaigns faster with

Product Updates

New! Engagement Score: A Better Way to Measure Customer Activity

Introducing Engagement Score, a statistically grounded metric that shows how engaged each advocate is across your portal and community.

Product Updates

New! Levels by Points - Helping Brands Drive Higher Customer Engagement

Levels by Points in Base introduces a progression system that adapts as customers participate, earn, and contribute. The result is a more motivating experience

Product Updates

New! Introducing Conversational BI: How Analytics Becomes a Conversation

Discover Conversational BI from Base, a new way to explore insights by asking questions in plain language. Build dashboards, generate widgets, and surface trend

Product Updates

New! Turn Survey Answers into Attributes and Target Audiences

Learn how Base’s latest Survey upgrades turn feedback into operational data with answer based attributes and dynamic audience targeting for smarter segmentation

Customer-Led Growth

Why Customer Sentiment Alone Misleads SaaS Leaders

SaaS companies often rely on NPS and survey sentiment, only to be surprised by churn. Learn how Base unifies product telemetry, engagement, and sentiment into a

Customer-Led Growth

Why the Post-Sale Customer Journey Feels Chaotic — And What To Do About It

Enterprise SaaS customer journeys break down because data and teams operate in silos. Learn how a unified post-sale system and Customer Intelligence Hub from Ba

Customer Marketing

Base.ai Expands Customer-Led Growth Capabilities with Acquisition of 3bears.ai

Base.ai acquires 3bears.ai to boost AI-driven behavioral analytics, enhancing customer engagement, retention, and personalization.

Customer Marketing

Base.ai Acquires Laudable to Revolutionize Customer-Led Growth with AI

Base.ai acquires Laudable to boost customer-led growth, turning conversations into insights, advocacy, and engagement.

Industry Insights

TOP100: 10 Ways to Stand Out as a Customer Marketing & Advocacy (CMA) Influencer

If you're looking to elevate your influence in the CMA industry, here are actionable steps to help you stand out and establish yourself as a thought leader

Industry Insights

Building Your Brand to Showcase the Value of Your Work

Ensuring your work is recognized internally is crucial to make your contributions visible and position yourself as the driver of customer-led growth.

Industry Insights

Celebrating Excellence: Nominations Now Open for the 2025 TOP100 CMA Awards

We’re thrilled to announce that nominations are now open for the 2025 TOP100 Influencers & Strategists in Customer Marketing and Advocacy (CMA)!

Executive Programs

5 Tips to Maximize Executive Events for Advocacy

5 expert tips to maximize executive events for customer advocacy, from selecting attendees, capturing content, ensuring valuable and lasting relationships.

Best Practices

Diversify Your Customer Content: Expert Strategies for Maximum Impact

Diversify customer content to maximize impact through persona-driven strategies, event-based content, amplifying social media, and AI efficiency tools.

Customer Marketing

Building Award Programs that Drive Customer-Led Growth: Lessons from Talkdesk's Strategy

Read this blog post to find out how TalkDesk created a customer-centric awards program that is impactful, scalable, and positioned as an industry standard.

Customer-Led Growth

Crawl, Walk, Run: Building Customer Marketing from the Ground Up

Structured growth, stakeholder collaboration, & focus on measurable outcomes can transform customer marketing into a powerful driver for customer-led growth

Customer-Led Growth

Customer-Led Growth and Customer Advocacy 2.0: Insights from Mark Organ's Obsession 2024 Keynote

Customer-led growth is more than just a strategy - here are Mark Organ’s insights as a roadmap to turning advocates into a powerful growth engine.

Customer Advocacy

Evolution of Customer Marketing Programs with Evan Jacobs

When it comes to customer marketing, organizations need to adapt to changing landscapes, especially in the wake of rapid digital transformation.

Customer Advocacy

How NICE Rolled Out 5 Customer Marketing Programs in One Year: Key Lessons in Scaling Customer Advocacy

Learn how NICE successfully rolled out 5 customer marketing programs in one year by integrating their technology stack and adopting a data-driven approach.

Customer Advocacy

Scaling and Evolving Customer Marketing Programs: Insights from Adobe’s Journey

Read this blog post if you need a roadmap for expanding your customer marketing initiatives while staying true to a customer-centric approach.

Customer Stories

Showcasing Value to Stakeholders: How Docebo Leverages Base to Drive Customer Engagement

Learn how to turn a customer advocacy program into a powerful engine for lifecycle marketing, allowing stakeholders to clearly see the value generated by custom

Customer Marketing

Transforming Customer Reviews into Enterprise-Wide Battle Cards: Alteryx’s Success Story

Learn how Alteryx turned customer reviews into powerful battle cards that equip their teams to compete and succeed in the marketplace.

Customer-Led Growth

Driving Upsell, Cross-Sell, & Expansion Through Customer-Centric Campaigns

In the highly competitive business landscape, driving upsells, cross-sells and expanding your pipeline require more than just a standout product.

Customer-Led Growth

Referral Program: How To Drive Revenue Growth

In this article we will share invaluable insights on the power of customer referral programs and how they can drive revenue growth

Customer Marketing

Building Customer Marketing: 5 Key Strategies from the CMA Playbook That Will Set You Up For Success

In today's rapidly evolving landscape of customer marketing and advocacy, a strong CMA Playbook is crucial for driving customer-led growth (CLG).

Revenue & Growth

Amplify Revenue with Customer-Led Growth

Here’s a comprehensive recap of the key takeaways from the webinar, outlining best practices for driving customer-led growth within organizations.

Revenue & Growth

Unlocking ROI in Customer-Led Growth: A Roadmap to Success

Delve into the art of maximizing Return on Investment (ROI) within the dynamic landscape of Customer-Led Growth (CLG).

Revenue & Growth

What Makes a Successful Customer Marketer & How Do You Measure Success

Discover Base.ai's impact on customer marketing: tools for retention, satisfaction, and growth. Learn from industry leaders and drive sustained success.

Customer-Led Growth

Building Trust Through Security: Why Compliance, Security, and Legal Teams Rely on Base.ai as Their Go-To CMA Platform

Discover why Base.ai is the trusted choice for compliance, security, and legal teams. Learn about our rigorous compliance standards, annual audits, and full GDP

Customer Marketing

Shaping the Future Together: TOP100 CMA 2024 Nominations Now Open!

Unlock recognition in customer marketing with insights on the 2024 TOP100 CMA Awards. Nominate to celebrate excellence and innovation. #TOP100CMA24

Customer Marketing

Unveiling the TOP100 Influencers in Customer Marketing And Advocacy

Explore the triumphs and innovations in Customer Marketing and Advocacy with our blog on the TOP100 Influencers.

Customer-Led Growth

The Power of Human Connection: 5 Key Takeaways from Christina Garnett’s Session on The Obsession CLG Tour 2023

Christina Garnett reminds us of the power of human connection in customer marketing: 5 key takeaways from her session on the Obsession CLG Tour 2023.

Industry Insights

The Art and (Basic) Science of Industry Award Submissions

What better validation that an organization is having a meaningful impact in their market than when the industry recognizes them with top honors?

Customer-Led Growth

Leading the Industry: Base’s Inaugural Customer-Led Growth (CLG) Survey

Recognizing the significance of CLG, Base has undertaken an inaugural annual survey to gauge the state of Customer Marketing and CLG adoption.

References & Reviews

Things That Were Said Around the April References Roundtable – Part 2: Sales Enablement

We share some of the great things that were discussed in Part 2 of our roundtable: How do you approach Sales Enablement

Customer-Led Growth

Customer Marketers, Here’s How to Use Your Customer Marketing Skills to Navigate the Downturn – Let’s Make Lemonade

The downturn presents a chance for you to lead the evolution of B2B marketing, focusing on customer satisfaction, retention, and value creation.

References & Reviews

Things That Were Said Around the April References Roundtable – Part 1: Managed or Self-serve References?

Read some of the great things discussed in the Part 1 of our roundtable: Managed or Self-serve References

Customer Advocacy

What You Need to Know to Plan a Successful Upsell/ Cross-sell/ Expansion Campaign

Upselling and cross-selling can boost revenue & customer satisfaction. Here are some essentials to help you craft your next Upsell and Cross-sell campaign.

Customer-Led Growth

The Top 5 Hurdles to Overcome on Your Road to Building a Customer Reference Program with Revenue Impact

As Customer Marketing evolves from a primarily advocacy-driven to a business-driven practice, References are taking center stage.

Customer Advocacy

Getting Buy-in… to Buy.

To buy, you must sell. Let’s talk about customer marketers getting buy-in to thus, buy. This can apply to headcount, consulting, a platform...

Customer Advocacy

Why Launching The TOP100 Influencers & Strategists in CMA for the Second Time Means More Today Than Ever Before

We get asked a lot about the connection between Customer Marketing and Customer-Led Growth, and the answer is sweet and simple: it’s engagement.

Customer-Led Growth

2022 – A Year in CLG

Join us on a trip down CLG memory lane to see how far we’ve come on our journey and as an industry despite the occasional potholes.

Customer-Led Growth

Launching a World-class Customer Advisory Board (CAB)

In this piece we’ll discuss the pillars of designing and setting up a world-class Customer Advisory Board (CAB).

Customer Advocacy

Gaining Executive Buy-In & Trust with Strategic Measurement

A successful customer marketing strategy will be one that delivers the impact that your organization and its stakeholders can relate to.

Customer Advocacy

The 5-Step Playbook for Creating Customer Awards Programs That Rival The Oscars

5-Step Playbook for Creating Customer Awards Programs – Kevin Lau.

Customer-Led Growth

Customer-led Growth – The New B2B Framework for Sustainable Growth and Advocacy

The Customer-led Growth New B2B Framework for Growth and Advocacy.

Customer-Led Growth

The Seven Habits of a Highly Effective Customer Marketer (part two)

Introduce these 7 mindset adjustments to your daily activities to become an effective customer marketer and prove your programs are worth their weight in gold (

Customer-Led Growth

The Seven Habits of a Highly Effective Customer Marketer (part one)

Introducing the Seven Habits of a Highly Effective Customer Marketer.

Customer Advocacy

Hiring a Customer Marketing Manager? Look for These Backgrounds

If you're looking for a Customer Marketing Manager, look for these backgrounds.

Best Practices

Crowdvocate Raises $15M in Funding and Announces Rebrand

Crowdvocate Raises $15M in Funding and Announces Rebrand to Base.

Customer Advocacy

The Top Customer Marketing Conferences in 2022

The top customer marketing conferences in 2022.

Customer Advocacy

7 Tips for Running Advocacy on a Small Team

How to run an advocacy program on a small team

Community

Thoughts from within the trenches: Community

Thoughts from within the trenches. The Era of Customer-led Growth. How Customer-led Growth is fueling Community-led Growth.

Customer-Led Growth

How Customer-led Growth is fueling Community-led Growth

Customer-led growth is fueling community-led growth.

Best Practices

Interview Questions for Hiring a Customer Marketing Manager

Hiring a customer marketing manager? Here are two guidelines to keep in mind—as well as 5 questions to ask.

Customer Advocacy

Advocacy Programs: Getting Buy-In from 3 Key Stakeholders

Three Advocacy Programs to Get Buy-In from 3 Key Stakeholders

Customer Advocacy

Getting Strategic with Customer Marketing

Three pillars we need to adhere to in order to be successful with Customer Marketing Manager.

Customer-Led Growth

Why B2B Firms Need To be Customer Obsessed

B2B Firms Need To Be Customer Obsessed.

Best Practices

Driving The First TOP100 Customer Marketing & Advocacy Strategists & Influencers

The first ever customer marketing & advocacy TOP100 list.

Best Practices

Integrated Advocacy: Unleashing the potential of ungated customer advocacy

How Base unleashes the potential of ungated customer advocacy.

Customer Advocacy

Customer Advocacy: When Will Marketers Discover Customers?

Your customers can be your strongest currency. The choice is simple – old-school marketing or customer-driven growth. Are you joining the revolution?

Customer Advocacy

CMOs, It’s Time to Evaluate Your Post-sale, Customer Experience Funnel

Customer experience is the number one business opportunity of 2020.

Customer Advocacy

Customer Advocacy Program: Empower Customers to Become Great Advocates

UiPath Customer Advocacy Program Empowers Customers to Become Great Advocates.

Customer-Led Growth

What does marketing have to do with customer success?

Marketing has a lot to do with customer success. Here's why.

Customer Advocacy

Customer Advocacy: 3 ways to impact sales you haven’t considered

3 ways to impact sales you haven't considered.

The Customer Led Growth Blog

What Is the Best Customer Reference Management Software for Enterprises? A 2026 Guide

Which Customer Advocacy Platform Do Large B2B Companies Use? An Honest 2026 Guide

Trust operations for post-sale AI agents

Direct Revenue Attribution in CS: Moving Beyond Reactive Churn

AI reference matching is not a faster spreadsheet

The Industry Leaders Program: How to Turn Advocacy Into a Revenue Building Tool

Build vs. Buy the AI Customer Growth Platform

The AI-First Customer Org: Five Customer Programs on One AI System

Obsession 2025 Memories: Three Customer Marketing Plays Worth Stealing from Zendesk, NICE, and Temenos

Your Post-Sale AI Is Only as Smart as the Context Behind It

AI in Customer-Led Growth: 4 Lessons from the 2026 Top 100 Leaders

AI-Powered Customer Onboarding in 2026: 4 Plays to Cut Time-to-Value

How to Scale Customer Advocacy with AI in 2026 (4 Programs Driving Real Revenue)

How to Scale Customer Marketing with AI in 2026: 4 Proven Playbooks

How to Scale Customer Success with AI in 2026 (Without Hiring More CSMs)

The 2026 Post-Sale Playbook: How AI Turns CS Into Expansion Revenue

AI Agents Are Reading Your Reviews. You're Probably Not Giving Them Anything Good to Read.

5 AI-Powered Customer Programs You Should Already Be Automating

NRR Requires One Operating Model

What 520 Nominations Made Obvious

The TOP 100 Stopped Hiring. They Started Engineering.

A new chapter for Customer-Led Growth.

AI is Reshaping Customer Marketing and Base and G2 Are Driving What's Next

Fueling Growth Through Community and Advocacy: Strategies for Top-of-Funnel Success

How to Apply Customer Marketing Against Different Key Moments in Time

The Evolution of Customer Marketing: From Generic CX to Revenue Champs

Unlocking Success for Customer Marketers: 5 Essential Programs to Propel Your CMA Journey

Beyond the Spreadsheet: A CMO’s Guide to Scaling B2B Advocacy ROI

Base AI Acquires EverAfter AI to Build the Engagement OS for Customer‑Led Growth

How to scale advocacy without burning out your best customers

Base AI in 2025: Building the AI system for customer-led growth

New! Ask Creation AI Agent: Turn Campaign Ideas Into Live Experiences Faster

New! Engagement Score: A Better Way to Measure Customer Activity

New! Levels by Points - Helping Brands Drive Higher Customer Engagement

New! Introducing Conversational BI: How Analytics Becomes a Conversation

New! Turn Survey Answers into Attributes and Target Audiences

Why Customer Sentiment Alone Misleads SaaS Leaders

Why the Post-Sale Customer Journey Feels Chaotic — And What To Do About It

Base.ai Expands Customer-Led Growth Capabilities with Acquisition of 3bears.ai

Base.ai Acquires Laudable to Revolutionize Customer-Led Growth with AI

TOP100: 10 Ways to Stand Out as a Customer Marketing & Advocacy (CMA) Influencer

Building Your Brand to Showcase the Value of Your Work

Celebrating Excellence: Nominations Now Open for the 2025 TOP100 CMA Awards

5 Tips to Maximize Executive Events for Advocacy

Diversify Your Customer Content: Expert Strategies for Maximum Impact

Building Award Programs that Drive Customer-Led Growth: Lessons from Talkdesk's Strategy

Crawl, Walk, Run: Building Customer Marketing from the Ground Up

Customer-Led Growth and Customer Advocacy 2.0: Insights from Mark Organ's Obsession 2024 Keynote

Evolution of Customer Marketing Programs with Evan Jacobs

How NICE Rolled Out 5 Customer Marketing Programs in One Year: Key Lessons in Scaling Customer Advocacy

Scaling and Evolving Customer Marketing Programs: Insights from Adobe’s Journey

Showcasing Value to Stakeholders: How Docebo Leverages Base to Drive Customer Engagement

Transforming Customer Reviews into Enterprise-Wide Battle Cards: Alteryx’s Success Story

Driving Upsell, Cross-Sell, & Expansion Through Customer-Centric Campaigns

Referral Program: How To Drive Revenue Growth

Building Customer Marketing: 5 Key Strategies from the CMA Playbook That Will Set You Up For Success

Amplify Revenue with Customer-Led Growth

Unlocking ROI in Customer-Led Growth: A Roadmap to Success

What Makes a Successful Customer Marketer & How Do You Measure Success

Building Trust Through Security: Why Compliance, Security, and Legal Teams Rely on Base.ai as Their Go-To CMA Platform

Shaping the Future Together: TOP100 CMA 2024 Nominations Now Open!

Unveiling the TOP100 Influencers in Customer Marketing And Advocacy

The Power of Human Connection: 5 Key Takeaways from Christina Garnett’s Session on The Obsession CLG Tour 2023

The Art and (Basic) Science of Industry Award Submissions

Leading the Industry: Base’s Inaugural Customer-Led Growth (CLG) Survey

Things That Were Said Around the April References Roundtable – Part 2: Sales Enablement

Customer Marketers, Here’s How to Use Your Customer Marketing Skills to Navigate the Downturn – Let’s Make Lemonade

Things That Were Said Around the April References Roundtable – Part 1: Managed or Self-serve References?

What You Need to Know to Plan a Successful Upsell/ Cross-sell/ Expansion Campaign

The Top 5 Hurdles to Overcome on Your Road to Building a Customer Reference Program with Revenue Impact

Getting Buy-in… to Buy.

Why Launching The TOP100 Influencers & Strategists in CMA for the Second Time Means More Today Than Ever Before

2022 – A Year in CLG

Launching a World-class Customer Advisory Board (CAB)

Gaining Executive Buy-In & Trust with Strategic Measurement

The 5-Step Playbook for Creating Customer Awards Programs That Rival The Oscars

Customer-led Growth – The New B2B Framework for Sustainable Growth and Advocacy

The Seven Habits of a Highly Effective Customer Marketer (part two)

The Seven Habits of a Highly Effective Customer Marketer (part one)